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U.S. Spanish speakers study

Spanish speakers in Texas

7,932,949 people speak Spanish at home in Texas, 28.1% of residents age 5 and older. By number of speakers, it ranks number 2 in the country.

125 places with 10,000 or more residents clear 20%, and Houston has the most speakers.

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Texas by the numbers

people speak Spanish at home
7,932,949
of residents age 5+ (U.S.: 13.6%)
28.1%
of them say they speak English less than "very well"
38.3%
places of any size clear 20%, home to 69% of the state's speakers
832

What to know

Texas holds two markets in one: big cities like Houston, Dallas and San Antonio, and the border strip, where Spanish is often the main language. Laredo, Brownsville, McAllen and El Paso sit across from Mexican cities, and many people live, work and shop on both sides.

Where to start

On the border, think in Spanish first. In the big cities, start with the areas and services where you already get calls in Spanish.

Read the Spanish marketing guide

Cities with detailed numbers and ideas

Places in Texas above 20%

Includes places with 10,000 or more residents, ranked by number of speakers. The rest are in the downloadable file.

Place Speak Spanish % English less than "very well" Median income
Houston 808,128 37.2% 50.3% $64,813
San Antonio 505,295 36.4% 31.5% $65,056
Dallas 424,833 34.9% 46.4% $70,518
El Paso 406,137 63.7% 38.3% $59,745
Fort Worth 219,559 24.5% 38.7% $79,507
Laredo 203,226 85.9% 44.9% $63,915
Austin 187,226 20.2% 38.7% $93,658
Brownsville 145,469 82.7% 33.9% $52,130
McAllen 96,186 71.2% 37.9% $61,579
Arlington 89,470 24% 41.6% $75,171
Garland 89,128 38.5% 45.2% $76,320
Irving 88,119 37.4% 47.8% $81,830
Corpus Christi 87,255 29.3% 20.4% $67,394
Pasadena 71,764 51.8% 45.4% $64,927
Grand Prairie 68,271 35.8% 42% $81,619
Edinburg 66,932 69% 28.6% $59,466
Mission 61,953 76.7% 31.8% $60,767
Pharr 61,291 82.7% 38.3% $52,814
Mesquite 49,619 35.9% 42% $72,537
Odessa 43,345 41.2% 34.3% $73,472
Midland 35,236 28.3% 36.7% $89,585
Harlingen 33,553 51% 31.3% $53,645
Carrollton 30,963 24.3% 42.5% $101,396
Baytown 30,191 38.2% 42.1% $59,910
Socorro 28,268 83.6% 40.7% $54,744
San Juan 27,937 84.5% 40.7% $56,562
Waco 27,298 20.4% 64.7% $54,365
Weslaco 27,023 68.8% 29.9% $59,551
Lewisville 25,964 21.2% 41% $89,233
Channelview 24,211 59.2% 46.2% $64,422
Conroe 22,672 23.8% 46.8% $76,206
Eagle Pass 21,968 86.3% 36.6% $57,207
Bryan 21,863 26.7% 37.8% $59,289
Del Rio 21,000 65.2% 35.5% $66,158
San Angelo 20,722 22.1% 22.2% $65,864
Spring 19,383 30.9% 33.2% $88,997
Atascocita 19,212 20.7% 24.1% $118,226
West Odessa 16,760 55.1% 40.7% $65,234
Cloverleaf 16,087 72.1% 48.2% $54,994
Horizon City 15,996 72.7% 37.4% $65,737
Alton 15,913 86.8% 31% $52,715
San Marcos 15,782 23.3% 21.9% $51,281
San Benito 15,708 66.8% 31.2% $43,639
Port Arthur 15,614 30.4% 47.3% $46,354
Rosenberg 14,855 38.7% 34.9% $65,668
Victoria 14,853 24.4% 22.7% $67,226
Kyle 14,474 27.3% 36.8% $90,323
Haltom City 13,837 32.2% 36.2% $59,057
Duncanville 12,912 34.5% 40% $76,457
Aldine 12,806 80.9% 62.9% $44,455
Palmview 12,559 83% 36.8% $43,963
Hidalgo 12,522 94.2% 52.5% $59,441
Rio Grande City 12,511 87.2% 35.6% $44,577
Alamo 12,493 66.9% 35.2% $57,096
Mission Bend 11,795 33.9% 47.4% $67,282
Farmers Branch 11,099 32.2% 39.2% $91,186
Donna 11,056 73.2% 37.7% $40,438
Balch Springs 10,888 43.5% 43.5% $66,942
South Houston 10,743 71.8% 43.7% $53,497
Mercedes 10,716 68.6% 33.8% $46,904
Seguin 9,514 30.1% 31.7% $64,861
La Homa 9,404 93.3% 46.2% $36,895
Roma 9,063 91% 41.2% $24,579
San Elizario 8,547 90.7% 43.6% $49,977
Alice 8,289 50.1% 22.1% $48,676
Lufkin 7,999 25.1% 29.1% $57,048
Lancaster 7,723 20.5% 36.6% $68,302
Hereford 7,722 57.1% 31% $56,868
La Porte 7,513 21.9% 28.8% $80,753
Galena Park 7,457 77.1% 47.4% $51,220
Uvalde 7,381 51.3% 30.6% $51,141
Kingsville 7,213 31% 17.5% $58,148
Humble 7,204 47.1% 42.4% $57,011
Cleburne 7,184 22.9% 42.3% $70,656
Big Spring 7,073 31.5% 36.8% $67,581
Ennis 7,024 32.9% 35.2% $75,074
Alvin 6,775 25.7% 39.5% $71,477
Plainview 6,749 36.8% 29.2% $44,768
Seagoville 6,745 38% 38.8% $66,743
Fresno 6,719 28.9% 41.6% $91,264
Corsicana 6,717 28.4% 35.5% $57,212
Mount Pleasant 6,694 45.3% 40.9% $50,515
Deer Park 6,429 20% 24.2% $100,382
Town of Pecos 6,273 62.1% 30.4% $60,943
Manor 6,272 39.9% 28.3% $84,529
Robstown 5,674 58.5% 25.3% $34,436
Raymondville 5,572 57.9% 21.6% $51,442
Dumas 5,409 40.2% 43.1% $63,788
Forest Hill 5,363 40.5% 50.4% $68,457
Hornsby Bend 5,360 47% 37.5% $89,614
Katy 5,161 21.9% 34.5% $114,912
Bay City 5,089 31.8% 35.8% $53,840
Dickinson 4,937 24.3% 36.6% $91,779
White Settlement 4,825 29.1% 39.4% $56,784
Terrell 4,643 25% 40.7% $65,842
Belton 4,605 20.1% 33.5% $59,130
Andrews 4,600 37.2% 30.6% $73,690
Richmond 4,360 35.6% 44.7% $50,337
Beeville 4,324 34.3% 20.2% $50,784
Cinco Ranch 4,228 24% 44.5% $161,972
Bellmead 3,911 38.6% 42.4% $52,075
Elgin 3,908 36.1% 46.2% $91,114
Freeport 3,866 38.8% 41.9% $61,134
Jacksonville 3,830 29.4% 43.6% $51,375
Taylor 3,823 23.7% 41% $75,508
Pampa 3,794 24.3% 35.2% $56,626
La Marque 3,732 20.8% 29% $71,102
Clute 3,679 36.6% 23.8% $70,208
Live Oak 3,539 23.5% 25.3% $79,696
Port Lavaca 3,495 33.1% 22% $70,123
Addison 3,487 20.9% 46.5% $73,854
El Campo 3,447 30.5% 48.8% $67,017
Leon Valley 3,422 31.7% 25.1% $59,481
Gainesville 3,420 20.3% 50.3% $58,809
Lockhart 3,410 23.2% 31.1% $68,400
Groves 3,269 20.3% 26.2% $73,710
Athens 3,261 26.8% 38.2% $67,984
Levelland 3,163 27.3% 31.6% $58,000
Pleasanton 3,024 30.4% 25.9% $65,034
Snyder 2,643 25.4% 41.1% $57,902
Sonterra 2,640 27.8% 40.7% $92,319
Four Corners 2,575 22.7% 40.9% $76,452
Sweetwater 2,270 23.5% 34% $44,892
Selma 2,132 20.5% 24.9% $97,066
Heartland 2,123 22.7% 23.4% $92,996

Source: U.S. Census Bureau, ACS 2020-2024. Includes cities and census-designated places (CDPs). Download every place as a CSV. Reviewed on November 7, 2026.

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  • Manuel Montiel works with you directly, in English or Spanish, starting with the first video call.
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Message us on WhatsApp or email [email protected].

Published prices

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From $97 USD per month
Ads and management
The ad budget you approve, plus 15% for management
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You can pay in U.S. dollars or Mexican pesos, whichever you prefer.

What the plan includes How we build websites

Questions about Texas

How many people speak Spanish in Texas?

7,932,949 people age 5 and older, with a margin of error of ±30,524. That's 28.1% of that population, according to the 2020-2024 American Community Survey.

Which Texas cities have the most Spanish speakers?

Among places above 20%, the top ones are Houston (808,128), San Antonio (505,295), Dallas (424,833).

Where should I start if I want to sell in Spanish in Texas?

On the border, think in Spanish first. In the big cities, start with the areas and services where you already get calls in Spanish.

See the full U.S. study

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