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Publicidad.Express
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Free tool · Restaurants, coffee shops, and diners

Find out what each dish really leaves in your pocket.

Calculate cost per portion, factor in waste and commissions, compare your margins, and use a practical checklist to control every shift.

✓ No registration ✓ No card required ✓ Your data doesn't leave your browser

Recipe Calculator

Stop guessing the cost of your menu

Enter a recipe based on how you buy and how you use it. In less than five minutes, you'll have a clear estimate to make better decisions.

Step 1 of 2 · Your product

Calculate a full recipe's cost

Use the same unit for the packaging and the quantity used: grams with grams, milliliters with milliliters, or pieces with pieces.

General information
Ingredients

Waste reduces the usable portion of the package.

Ingredient 1

Ingredient 2

Ingredient 3

Other recipe costs

Packaging is per serving; labor, overhead, and other costs apply to the entire recipe.

Your data is calculated on this device and is not sent to Publicidad.Express. Results are estimates and do not substitute for accounting, tax, financial, or healthcare advice.

Downloadable checklist

A well-managed shift starts before the first order ticket

The recipe answers how much a product costs. The checklist ensures that checkout, inventory, and managers tell the same story at the end of the day.

01

Grand Opening

  • Recorded starting cash balance and responsible staff member
  • Critical stock levels reviewed
  • Out-of-stock items communicated
  • Terminal, printer, and connection ready

02

During the shift

  • Every sale has an order ticket
  • Cancellations and discounts require a reason
  • Waste and comps stay logged
  • Production and deliveries are reconciled

03

Closing

  • Cash, card terminal, and bank transfers reconciled
  • Reviewed cancellations
  • Critical stock levels compared
  • Documented differences and pending items
Download shift checklist

Print-ready PDF to use with your team.

From a single recipe to entire operations

Your calculation catches a leak. The system connects the entire shift.

The actual interface brings together order tickets, the cash register, recipes, inventory, and customers. The staff can take orders from their phones, and you can check margins and stock levels right from your browser.

Real interface

From the order to the margin, without re-entering everything.

  1. 01 · OrderThe server takes the order ticket directly from the phone.
  2. 02 · PaymentPoint of sale logs the payment and preserves the breakdown.
  3. 03 · RecipeRecipe ingredients link directly to sales.
  4. 04 · DecisionMargin, inventory, and register remain in context.

Fluff-free nutrition

Watch the workflow in the order it happens

Three short tutorials on the actual demo: first the order ticket, then the margin, and then the inventory.

  1. 01

    Take an order at the table

    Open the table, pick from the catalog, customize extras, and send the order ticket to the bar.

    Watch tutorial →
  2. 02

    See how much each product earns you

    The report that separates what you sold from what you kept, with product-by-product menu engineering.

    Watch tutorial →
  3. 03

    Control supplies and inventory

    Coverage by supply item, alert thresholds, and suggested reorders so you never run out of stock.

    Watch tutorial →

Prepared demonstration

We won't show you random features

Share five operational details via WhatsApp or book directly. When you request pricing, a trial, a demo, or urgent assistance, follow-up is handed off to a real person.

Next step

Tell us how your restaurant operates

Five details help us prepare a demo tailored to your actual revenue leaks.

Privacy: your answers are processed on this device. They are only included in WhatsApp if you choose to start the chat; they are not stored or sent to analytics.

Base price

$595 MXN/month

No upfront payment; agreed baseline scope.

Minimum hardware

Computer + printer

8 GB RAM, 20 GB, Dual Core 2 GHz, and Linux.

Daily use

Browser + smartphone

Mobile order tickets without installing an app on every device.

Frequently asked questions

Before using the result

Does the calculator save my recipe information?

No. The calculation runs in your browser. Publicidad.Express does not receive the ingredients, costs, or prices you enter.

What does margin mean, and how does it differ from markup on cost?

Margin compares profit against the selling price. A markup compares profit against cost. The tool uses margin on sales so the benchmark remains consistent.

Should I include taxes and fixed overhead?

The calculator is an operational guideline. Before setting prices, factor in taxes, rent, utilities, promotions, untracked waste, and any costs specific to your business.

Is there a fee for the software demo?

No. The demo video call is free. We review your current workflow, show the actual interface, and confirm whether the base version can help you.

How much does the base version cost?

There is no upfront fee. The published base version has hosting at $595 MXN monthly. Special features and third-party usage fees are agreed upon separately.

Video call

Schedule a demo with your operation in mind

Tell us what you sell, how you take order tickets, and where time or money is being lost. In thirty minutes, we'll see if the $595 MXN monthly base fits your business.

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