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Publicidad.Express
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In-house development case study

When data lives across five different tools, nobody truly has the full picture.

INFO_PEX is the business intelligence hub we built for our own operations. It connects digital research, CRM, opportunities, and reporting into a private experience designed around how our team works.

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Designed for: For teams with hard-to-standardize internal processes, multiple data sources, or the need for a custom private application.

info.publicidad.express
IP

Intelligence center

INFO_PEX

team access

Private

SEO and CRM data

Connected

maps and dashboards

Visual

shareable reports

PDF

Conceptual view of modules · Actual interface may vary

The problem

Fewer moving parts. More control.

When operations grow, INFO_PEX turns scattered tasks into a clear workflow your team can follow.

  • 01

    Copying and pasting becomes the process

    The team wastes hours transferring data across research, CRM, spreadsheets, and documents just to produce a single readout.

  • 02

    Findings don't make it to the opportunity

    A keyword, a competitor, or a technical signal is of little use if it remains disconnected from the customer.

  • 03

    The software forces you to adapt

    Generic platforms rarely reflect an operation's specific statuses, criteria, and deliverables.

What you can do

A platform built around real work

It's not a collection of promises. They are concrete workflows designed so that information leads directly to action.

  • 1

    Operations dashboard

    Gathers key metrics and shortcuts the team needs to check when starting their workday.

  • 2

    Connected SEO research

    Integrates search data to explore keywords, competitors, and opportunities.

  • 3

    Opportunity maps

    Turn sets of keywords and competitors into views that help prioritize research.

  • 4

    Sales Dashboard

    Link findings to CRM opportunities to bring intelligence closer to follow-up actions.

  • 5

    Tech scanner

    Identifies site and technology signals to enrich the diagnosis.

  • 6

    PDF Reports

    Prepares consistent outputs that the team can review, present, and keep.

How it's used

From raw data to an actionable decision

Each product shifts specialties, but keeps the same core principle: less friction to start and more clarity to move forward.

  1. Step 1

    Connect your sources

    The application queries authorized services and organizes information around the internal workflow.

  2. Step 2

    Interprets in context

    Dashboards, maps, and scanners turn technical data into actionable insights for the right opportunity.

  3. Step 3

    Act and document

    The team prioritizes the next step and generates reports without manually rebuilding the analysis.

Why it's different

Context-aware software, not a generic template

  • 01

    Built to solve friction our own team ran into every single day.

  • 02

    Research and CRM data live side-by-side to bring analysis closer to sales action.

  • 03

    Demonstrates how an internal application can model processes that a generic SaaS doesn't cover.

Before deciding

INFO_PEX is an internal platform, not a public-signup SaaS. Access is restricted and its integrations require authorized permissions. We showcase it as a development case study; a solution for another company would have its own scope and controls.

Frequently asked questions

What is worth knowing about INFO_PEX

Can I create an INFO_PEX account?

No. It is an internal system belonging to Publicidad.Express, and access is reserved for authorized personnel.

So, why are they showing this platform?

Because it is a concrete custom development case: it connects sources, processes, and deliverables for a specific operation.

Can you develop a version for my company?

We can analyze your process and propose a custom application. The internal system and its data are not copied; it is designed for your users, data sources, and business rules.

Can a custom application connect to my CRM?

It depends on the provider offering an API or authorized mechanism. In the diagnosis, we review permissions, limits, and costs before committing to the scope.

We Also Develop

Explore other platforms

Next step

Explore INFO_PEX or let's build the platform your business needs

You can explore the product, request a demo, or tell us about the process currently eating up your time. We'll help you choose the right path.

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