Build a full Spanish version of what you sell most
More than one in three people in Houston speaks Spanish at home. Start with your main service pages. A translated sentence on the home page won't be enough for someone to choose you.
U.S. Spanish speakers study
Spanish speakers in Houston, Texas
808,128 people speak Spanish at home in Houston. That's 37.2% of residents age 5 and older, according to the U.S. Census Bureau.
Here's what that number means for your business, and where it makes sense to start.
Houston by the numbers
- people speak Spanish at home
- 808,128
- of residents age 5+ (U.S.: 13.6%)
- 37.2%
- of them say they speak English less than "very well"
- 50.3%
- median household income per year
- $64,813
| Measure | Houston | Texas | U.S. |
|---|---|---|---|
| Total population | 2,328,253 | 30,188,424 | 334,922,499 |
| Speak Spanish at home | 808,128 | 7,932,949 | 42,869,908 |
| Share (age 5+) | 37.2% | 28.1% | 13.6% |
| Margin of error, speakers | ±8,844 | ±30,524 | ±143,809 |
| English less than "very well" | 406,799 | 3,034,861 | 17,218,782 |
| As a share of Spanish speakers | 50.3% | 38.3% | 40.2% |
| Median household income | $64,813 | $78,476 | $80,734 |
Source: U.S. Census Bureau, ACS 2020-2024, tables C16001, B01003 and B19013. Speaking Spanish at home isn't the same as being Hispanic. Houston ranks number 3 by speakers among the 118 cities of 100,000 or more that clear 20%.
What the Houston market is like
Houston runs on the port, energy and the Texas Medical Center, and you can see that in who buys and who hires. It is also a very spread-out city: customers rarely cross town if they can find the same thing nearby, so the area you advertise in matters as much as your message.
Start with the East End, Gulfton and the north side, where more shops and families go about daily life in Spanish.
Serve people in Spanish from start to finish
50.3% of Spanish speakers here say they speak English less than "very well". If the phone call, the quote or the contract only comes in English, that's where you can lose the sale.
Three ideas for Houston businesses
Roofing, AC and repairs
After a storm or in a heat wave, people search on their phones and call the first business they trust. Put the call button, WhatsApp and photos of real jobs on a Spanish page.
Clinics and dentists
Explain in Spanish which insurance you accept and what a visit costs without it. It is the first thing families ask, and few practices make it clear.
Auto shops and tire stores
Keep your Google Business Profile complete in both languages, with hours, services and reviews. Many people choose from the map, and a full profile looks more trustworthy.
If you'd like the step-by-step, read our Spanish marketing guide. It helps you decide what to publish first and how to measure it.
Publicidad.Express
Excellent service, with a real person behind it
We're based in Querétaro, Mexico, and we don't have an office in Houston. We work with you by video call, WhatsApp and email, which lets us charge less than an agency with a U.S. office usually would.
In winter, Querétaro and Houston share the same time. In summer, Houston is one hour ahead.
- Manuel Montiel works with you directly, in English or Spanish, starting with the first video call.
- Before we start, you get in writing what we'll do, what you'll receive and what it costs.
- Ad spend and our management fee are shown separately, so you know where every dollar goes.
- We explain results in plain language, including when something isn't working and needs to change.
Message us on WhatsApp or email [email protected].
Published prices
- Agency plan
- From $97 USD per month
- Ads and management
- The ad budget you approve, plus 15% for management
- Website creation
- From $138 USD or $2,500 MXN
- Website hosting and renewal
- $54 USD or $990 MXN per year
You can pay in U.S. dollars or Mexican pesos, whichever you prefer.
Questions about Houston
How many people speak Spanish in Houston?
808,128 people age 5 and older speak Spanish at home in Houston, with a margin of error of ±8,844. That's 37.2% of that population. The number comes from the Census Bureau's 2020-2024 American Community Survey.
Do I need a Spanish website to sell in Houston?
More than one in three people in Houston speaks Spanish at home. Start with your main service pages. A translated sentence on the home page won't be enough for someone to choose you.
The best way to decide is to review your own calls and inquiries: if people in Houston already ask you questions in Spanish, that's your starting point.
Do you have an office in Houston?
No. We're based in Querétaro, Mexico, and we work with Houston businesses by video call, WhatsApp and email. In winter, Querétaro and Houston share the same time. In summer, Houston is one hour ahead.
How much does it cost to work with you?
The agency plan starts at $97 USD per month. Ad spend is separate, plus 15% for management. A website starts at $2,500 MXN, plus $990 MXN per year for hosting and renewal. Before we start, you get the scope and cost in writing.
Keep exploring
- All cities in Texas
- Full U.S. study
- Spanish speakers in San Antonio
- Spanish speakers in Dallas
- Spanish speakers in El Paso
- Spanish speakers in Fort Worth
- Spanish speakers in Austin
Reviewed on November 7, 2026.
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