Here, Spanish is part of the main market
More than half of El Paso speaks Spanish at home. Your website, Google Business Profile, ads and whoever answers the phone should work fully in Spanish as well as in English.
U.S. Spanish speakers study
Spanish speakers in El Paso, Texas
406,137 people speak Spanish at home in El Paso. That's 63.7% of residents age 5 and older, according to the U.S. Census Bureau.
Here's what that number means for your business, and where it makes sense to start.
El Paso by the numbers
- people speak Spanish at home
- 406,137
- of residents age 5+ (U.S.: 13.6%)
- 63.7%
- of them say they speak English less than "very well"
- 38.3%
- median household income per year
- $59,745
| Measure | El Paso | Texas | U.S. |
|---|---|---|---|
| Total population | 680,130 | 30,188,424 | 334,922,499 |
| Speak Spanish at home | 406,137 | 7,932,949 | 42,869,908 |
| Share (age 5+) | 63.7% | 28.1% | 13.6% |
| Margin of error, speakers | ±4,168 | ±30,524 | ±143,809 |
| English less than "very well" | 155,551 | 3,034,861 | 17,218,782 |
| As a share of Spanish speakers | 38.3% | 38.3% | 40.2% |
| Median household income | $59,745 | $78,476 | $80,734 |
Source: U.S. Census Bureau, ACS 2020-2024, tables C16001, B01003 and B19013. Speaking Spanish at home isn't the same as being Hispanic. El Paso ranks number 8 by speakers among the 118 cities of 100,000 or more that clear 20%.
What the El Paso market is like
El Paso and Ciudad Juárez work as one region: many people live, work or shop on both sides. Unlike the rest of Texas, El Paso runs on Mountain Time, a detail worth mentioning if you serve customers or suppliers elsewhere in the state.
Downtown and Segundo Barrio welcome people crossing the international bridges. The east side holds more families and services.
Cover Spanish at the moments that decide the sale
38.3% of Spanish speakers here say they speak English less than "very well". Prioritize what builds trust: prices, guarantees, payment options and who to contact.
Three ideas for El Paso businesses
Clinics, dentists and optical shops
If you serve patients from both sides, publish reference prices and how to book from Juárez. That clarity saves phone calls and builds trust.
Downtown retailers
Say how many blocks you are from the bridge, which payment methods you take and your hours. That is what someone crossing to shop needs to know.
Logistics and maquiladora suppliers
Decisions often happen in English while operations run in Spanish. A bilingual website speaks well to both.
If you'd like the step-by-step, read our Spanish marketing guide. It helps you decide what to publish first and how to measure it.
Publicidad.Express
Excellent service, with a real person behind it
We're based in Querétaro, Mexico, and we don't have an office in El Paso. We work with you by video call, WhatsApp and email, which lets us charge less than an agency with a U.S. office usually would.
In winter, El Paso is one hour behind Querétaro. In summer, we share the same time.
- Manuel Montiel works with you directly, in English or Spanish, starting with the first video call.
- Before we start, you get in writing what we'll do, what you'll receive and what it costs.
- Ad spend and our management fee are shown separately, so you know where every dollar goes.
- We explain results in plain language, including when something isn't working and needs to change.
Message us on WhatsApp or email [email protected].
Published prices
- Agency plan
- From $97 USD per month
- Ads and management
- The ad budget you approve, plus 15% for management
- Website creation
- From $138 USD or $2,500 MXN
- Website hosting and renewal
- $54 USD or $990 MXN per year
You can pay in U.S. dollars or Mexican pesos, whichever you prefer.
Questions about El Paso
How many people speak Spanish in El Paso?
406,137 people age 5 and older speak Spanish at home in El Paso, with a margin of error of ±4,168. That's 63.7% of that population. The number comes from the Census Bureau's 2020-2024 American Community Survey.
Do I need a Spanish website to sell in El Paso?
More than half of El Paso speaks Spanish at home. Your website, Google Business Profile, ads and whoever answers the phone should work fully in Spanish as well as in English.
The best way to decide is to review your own calls and inquiries: if people in El Paso already ask you questions in Spanish, that's your starting point.
Do you have an office in El Paso?
No. We're based in Querétaro, Mexico, and we work with El Paso businesses by video call, WhatsApp and email. In winter, El Paso is one hour behind Querétaro. In summer, we share the same time.
How much does it cost to work with you?
The agency plan starts at $97 USD per month. Ad spend is separate, plus 15% for management. A website starts at $2,500 MXN, plus $990 MXN per year for hosting and renewal. Before we start, you get the scope and cost in writing.
Keep exploring
- All cities in Texas
- Full U.S. study
- Spanish speakers in Las Cruces
- Spanish speakers in San Antonio
- Spanish speakers in Houston
- Spanish speakers in Dallas
- Spanish speakers in Fort Worth
Reviewed on November 7, 2026.
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