Build a full Spanish version of what you sell most
More than one in three people in San Antonio speaks Spanish at home. Start with your main service pages. A translated sentence on the home page won't be enough for someone to choose you.
U.S. Spanish speakers study
Spanish speakers in San Antonio, Texas
505,295 people speak Spanish at home in San Antonio. That's 36.4% of residents age 5 and older, according to the U.S. Census Bureau.
Here's what that number means for your business, and where it makes sense to start.
San Antonio by the numbers
- people speak Spanish at home
- 505,295
- of residents age 5+ (U.S.: 13.6%)
- 36.4%
- of them say they speak English less than "very well"
- 31.5%
- median household income per year
- $65,056
| Measure | San Antonio | Texas | U.S. |
|---|---|---|---|
| Total population | 1,479,835 | 30,188,424 | 334,922,499 |
| Speak Spanish at home | 505,295 | 7,932,949 | 42,869,908 |
| Share (age 5+) | 36.4% | 28.1% | 13.6% |
| Margin of error, speakers | ±6,762 | ±30,524 | ±143,809 |
| English less than "very well" | 159,045 | 3,034,861 | 17,218,782 |
| As a share of Spanish speakers | 31.5% | 38.3% | 40.2% |
| Median household income | $65,056 | $78,476 | $80,734 |
Source: U.S. Census Bureau, ACS 2020-2024, tables C16001, B01003 and B19013. Speaking Spanish at home isn't the same as being Hispanic. San Antonio ranks number 5 by speakers among the 118 cities of 100,000 or more that clear 20%.
What the San Antonio market is like
San Antonio mixes tourism, healthcare and military bases with Tejano roots that go back generations. One family may switch between English and Spanish in the same sentence, so your brand can sound natural in both without forcing either one.
The West Side and South Side have strong identities. If your business is there, say so: being from the neighborhood counts.
Cover Spanish at the moments that decide the sale
31.5% of Spanish speakers here say they speak English less than "very well". Prioritize what builds trust: prices, guarantees, payment options and who to contact.
Three ideas for San Antonio businesses
Event venues and services
Quinceañeras, weddings and Fiesta bring seasonal searches. Publish packages with a reference price and real photos, and start advertising months ahead.
Restaurants and bakeries
A clear menu in both languages and WhatsApp ordering solve what visitors and neighbors need alike.
Medical practices
Military families and local families ask different questions. Split your information by type of patient so everyone finds their answer quickly.
If you'd like the step-by-step, read our Spanish marketing guide. It helps you decide what to publish first and how to measure it.
Publicidad.Express
Excellent service, with a real person behind it
We're based in Querétaro, Mexico, and we don't have an office in San Antonio. We work with you by video call, WhatsApp and email, which lets us charge less than an agency with a U.S. office usually would.
In winter, Querétaro and San Antonio share the same time. In summer, San Antonio is one hour ahead.
- Manuel Montiel works with you directly, in English or Spanish, starting with the first video call.
- Before we start, you get in writing what we'll do, what you'll receive and what it costs.
- Ad spend and our management fee are shown separately, so you know where every dollar goes.
- We explain results in plain language, including when something isn't working and needs to change.
Message us on WhatsApp or email [email protected].
Published prices
- Agency plan
- From $97 USD per month
- Ads and management
- The ad budget you approve, plus 15% for management
- Website creation
- From $138 USD or $2,500 MXN
- Website hosting and renewal
- $54 USD or $990 MXN per year
You can pay in U.S. dollars or Mexican pesos, whichever you prefer.
Questions about San Antonio
How many people speak Spanish in San Antonio?
505,295 people age 5 and older speak Spanish at home in San Antonio, with a margin of error of ±6,762. That's 36.4% of that population. The number comes from the Census Bureau's 2020-2024 American Community Survey.
Do I need a Spanish website to sell in San Antonio?
More than one in three people in San Antonio speaks Spanish at home. Start with your main service pages. A translated sentence on the home page won't be enough for someone to choose you.
The best way to decide is to review your own calls and inquiries: if people in San Antonio already ask you questions in Spanish, that's your starting point.
Do you have an office in San Antonio?
No. We're based in Querétaro, Mexico, and we work with San Antonio businesses by video call, WhatsApp and email. In winter, Querétaro and San Antonio share the same time. In summer, San Antonio is one hour ahead.
How much does it cost to work with you?
The agency plan starts at $97 USD per month. Ad spend is separate, plus 15% for management. A website starts at $2,500 MXN, plus $990 MXN per year for hosting and renewal. Before we start, you get the scope and cost in writing.
Keep exploring
- All cities in Texas
- Full U.S. study
- Spanish speakers in Austin
- Spanish speakers in Corpus Christi
- Spanish speakers in Houston
- Spanish speakers in Dallas
- Spanish speakers in El Paso
Reviewed on November 7, 2026.
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