U.S. Spanish speakers study
187,226 people speak Spanish at home in Austin. That's 20.2% of residents age 5 and older, according to the U.S. Census Bureau.
Here's what that number means for your business, and where it makes sense to start.
| Measure | Austin | Texas | U.S. |
|---|---|---|---|
| Total population | 979,539 | 30,188,424 | 334,922,499 |
| Speak Spanish at home | 187,226 | 7,932,949 | 42,869,908 |
| Share (age 5+) | 20.2% | 28.1% | 13.6% |
| Margin of error, speakers | ±5,446 | ±30,524 | ±143,809 |
| English less than "very well" | 72,410 | 3,034,861 | 17,218,782 |
| As a share of Spanish speakers | 38.7% | 38.3% | 40.2% |
| Median household income | $93,658 | $78,476 | $80,734 |
Source: U.S. Census Bureau, ACS 2020-2024, tables C16001, B01003 and B19013. Speaking Spanish at home isn't the same as being Hispanic. Austin ranks number 16 by speakers among the 118 cities of 100,000 or more that clear 20%.
Austin barely clears 20% and is a different market from South Texas: state capital, university town, plenty of tech. You don't need to translate your whole website at once here. What works better is choosing carefully who you speak to in Spanish.
East Austin, Montopolis and Dove Springs are good starting points, though the east side has changed a lot, so review your numbers every season.
In Austin, Spanish speakers are an important group but not the whole market. Start with the services and neighborhoods where people already call you in Spanish, track the inquiries and expand when you see a response.
38.7% of Spanish speakers here say they speak English less than "very well". Prioritize what builds trust: prices, guarantees, payment options and who to contact.
A Spanish page for your most-requested service and a phone answered in Spanish can set you apart, since many competitors only serve people in English.
If you want Hispanic customers, test a Spanish landing page before translating the whole product. You learn whether there is demand without overspending.
Explain in Spanish how a first visit works and what documents to bring. That guidance eases nerves and reduces missed appointments.
If you'd like the step-by-step, read our Spanish marketing guide. It helps you decide what to publish first and how to measure it.
Publicidad.Express
We're based in Querétaro, Mexico, and we don't have an office in Austin. We work with you by video call, WhatsApp and email, which lets us charge less than an agency with a U.S. office usually would.
In winter, Querétaro and Austin share the same time. In summer, Austin is one hour ahead.
Message us on WhatsApp or email [email protected].
You can pay in U.S. dollars or Mexican pesos, whichever you prefer.
187,226 people age 5 and older speak Spanish at home in Austin, with a margin of error of ±5,446. That's 20.2% of that population. The number comes from the Census Bureau's 2020-2024 American Community Survey.
In Austin, Spanish speakers are an important group but not the whole market. Start with the services and neighborhoods where people already call you in Spanish, track the inquiries and expand when you see a response.
The best way to decide is to review your own calls and inquiries: if people in Austin already ask you questions in Spanish, that's your starting point.
No. We're based in Querétaro, Mexico, and we work with Austin businesses by video call, WhatsApp and email. In winter, Querétaro and Austin share the same time. In summer, Austin is one hour ahead.
The agency plan starts at $97 USD per month. Ad spend is separate, plus 15% for management. A website starts at $2,500 MXN, plus $990 MXN per year for hosting and renewal. Before we start, you get the scope and cost in writing.
Reviewed on November 7, 2026.
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