Here, Spanish is part of the main market
More than half of Laredo speaks Spanish at home. Your website, Google Business Profile, ads and whoever answers the phone should work fully in Spanish as well as in English.
U.S. Spanish speakers study
Spanish speakers in Laredo, Texas
203,226 people speak Spanish at home in Laredo. That's 85.9% of residents age 5 and older, according to the U.S. Census Bureau.
Here's what that number means for your business, and where it makes sense to start.
Laredo by the numbers
- people speak Spanish at home
- 203,226
- of residents age 5+ (U.S.: 13.6%)
- 85.9%
- of them say they speak English less than "very well"
- 44.9%
- median household income per year
- $63,915
| Measure | Laredo | Texas | U.S. |
|---|---|---|---|
| Total population | 257,619 | 30,188,424 | 334,922,499 |
| Speak Spanish at home | 203,226 | 7,932,949 | 42,869,908 |
| Share (age 5+) | 85.9% | 28.1% | 13.6% |
| Margin of error, speakers | ±2,040 | ±30,524 | ±143,809 |
| English less than "very well" | 91,271 | 3,034,861 | 17,218,782 |
| As a share of Spanish speakers | 44.9% | 38.3% | 40.2% |
| Median household income | $63,915 | $78,476 | $80,734 |
Source: U.S. Census Bureau, ACS 2020-2024, tables C16001, B01003 and B19013. Speaking Spanish at home isn't the same as being Hispanic. Laredo ranks number 13 by speakers among the 118 cities of 100,000 or more that clear 20%.
What the Laredo market is like
Laredo sits across from Nuevo Laredo and is one of the most important trade crossings between Mexico and the United States. Spanish is the everyday language, and English comes in when the deal includes a buyer or a corporate office in another city.
San Bernardo Avenue and downtown welcome shoppers from Mexico. The warehouse and yard districts hold carriers and customs brokers.
Cover Spanish at the moments that decide the sale
44.9% of Spanish speakers here say they speak English less than "very well". Prioritize what builds trust: prices, guarantees, payment options and who to contact.
Three ideas for Laredo businesses
Customs brokers and carriers
Your customer may be in Chicago while your operation is in Laredo. An English website for the person hiring you and Spanish service for the person running the freight covers both conversations.
San Bernardo retailers
Show prices, brands and payment options on social media and WhatsApp. People who cross plan their shopping before they leave home.
Medical and professional practices
Here your website should be in Spanish first. It is what your customers expect, and what helps them decide.
If you'd like the step-by-step, read our Spanish marketing guide. It helps you decide what to publish first and how to measure it.
Publicidad.Express
Excellent service, with a real person behind it
We're based in Querétaro, Mexico, and we don't have an office in Laredo. We work with you by video call, WhatsApp and email, which lets us charge less than an agency with a U.S. office usually would.
In winter, Querétaro and Laredo share the same time. In summer, Laredo is one hour ahead.
- Manuel Montiel works with you directly, in English or Spanish, starting with the first video call.
- Before we start, you get in writing what we'll do, what you'll receive and what it costs.
- Ad spend and our management fee are shown separately, so you know where every dollar goes.
- We explain results in plain language, including when something isn't working and needs to change.
Message us on WhatsApp or email [email protected].
Published prices
- Agency plan
- From $97 USD per month
- Ads and management
- The ad budget you approve, plus 15% for management
- Website creation
- From $138 USD or $2,500 MXN
- Website hosting and renewal
- $54 USD or $990 MXN per year
You can pay in U.S. dollars or Mexican pesos, whichever you prefer.
Questions about Laredo
How many people speak Spanish in Laredo?
203,226 people age 5 and older speak Spanish at home in Laredo, with a margin of error of ±2,040. That's 85.9% of that population. The number comes from the Census Bureau's 2020-2024 American Community Survey.
Do I need a Spanish website to sell in Laredo?
More than half of Laredo speaks Spanish at home. Your website, Google Business Profile, ads and whoever answers the phone should work fully in Spanish as well as in English.
The best way to decide is to review your own calls and inquiries: if people in Laredo already ask you questions in Spanish, that's your starting point.
Do you have an office in Laredo?
No. We're based in Querétaro, Mexico, and we work with Laredo businesses by video call, WhatsApp and email. In winter, Querétaro and Laredo share the same time. In summer, Laredo is one hour ahead.
How much does it cost to work with you?
The agency plan starts at $97 USD per month. Ad spend is separate, plus 15% for management. A website starts at $2,500 MXN, plus $990 MXN per year for hosting and renewal. Before we start, you get the scope and cost in writing.
Keep exploring
- All cities in Texas
- Full U.S. study
- Spanish speakers in San Antonio
- Spanish speakers in McAllen
- Spanish speakers in Houston
- Spanish speakers in Dallas
- Spanish speakers in El Paso
Reviewed on November 7, 2026.
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