Here, Spanish is part of the main market
More than half of McAllen speaks Spanish at home. Your website, Google Business Profile, ads and whoever answers the phone should work fully in Spanish as well as in English.
U.S. Spanish speakers study
Spanish speakers in McAllen, Texas
96,186 people speak Spanish at home in McAllen. That's 71.2% of residents age 5 and older, according to the U.S. Census Bureau.
Here's what that number means for your business, and where it makes sense to start.
McAllen by the numbers
- people speak Spanish at home
- 96,186
- of residents age 5+ (U.S.: 13.6%)
- 71.2%
- of them say they speak English less than "very well"
- 37.9%
- median household income per year
- $61,579
| Measure | McAllen | Texas | U.S. |
|---|---|---|---|
| Total population | 145,385 | 30,188,424 | 334,922,499 |
| Speak Spanish at home | 96,186 | 7,932,949 | 42,869,908 |
| Share (age 5+) | 71.2% | 28.1% | 13.6% |
| Margin of error, speakers | ±1,921 | ±30,524 | ±143,809 |
| English less than "very well" | 36,492 | 3,034,861 | 17,218,782 |
| As a share of Spanish speakers | 37.9% | 38.3% | 40.2% |
| Median household income | $61,579 | $78,476 | $80,734 |
Source: U.S. Census Bureau, ACS 2020-2024, tables C16001, B01003 and B19013. Speaking Spanish at home isn't the same as being Hispanic. McAllen ranks number 30 by speakers among the 118 cities of 100,000 or more that clear 20%.
What the McAllen market is like
McAllen sits close to Reynosa and is a shopping destination for the Rio Grande Valley and northern Tamaulipas. It also hosts Winter Texans every year, so one store can serve three very different audiences in the same week.
La Plaza Mall and 10th Street are retail landmarks. The corridor with Pharr, Edinburg and Mission works as one area for people who live here.
Cover Spanish at the moments that decide the sale
37.9% of Spanish speakers here say they speak English less than "very well". Prioritize what builds trust: prices, guarantees, payment options and who to contact.
Three ideas for McAllen businesses
Stores and retailers
Plan seasonal messages: shoppers from Mexico around key dates and winter visitors from November through March. Each group looks for different things.
Clinics and specialists
If you see patients from Reynosa, say so plainly and explain how to book and pay from Mexico.
Real estate
Separate your information by buyer: local family, Mexican investor or retiree coming for the weather. One page for all three convinces none of them.
If you'd like the step-by-step, read our Spanish marketing guide. It helps you decide what to publish first and how to measure it.
Publicidad.Express
Excellent service, with a real person behind it
We're based in Querétaro, Mexico, and we don't have an office in McAllen. We work with you by video call, WhatsApp and email, which lets us charge less than an agency with a U.S. office usually would.
In winter, Querétaro and McAllen share the same time. In summer, McAllen is one hour ahead.
- Manuel Montiel works with you directly, in English or Spanish, starting with the first video call.
- Before we start, you get in writing what we'll do, what you'll receive and what it costs.
- Ad spend and our management fee are shown separately, so you know where every dollar goes.
- We explain results in plain language, including when something isn't working and needs to change.
Message us on WhatsApp or email [email protected].
Published prices
- Agency plan
- From $97 USD per month
- Ads and management
- The ad budget you approve, plus 15% for management
- Website creation
- From $138 USD or $2,500 MXN
- Website hosting and renewal
- $54 USD or $990 MXN per year
You can pay in U.S. dollars or Mexican pesos, whichever you prefer.
Questions about McAllen
How many people speak Spanish in McAllen?
96,186 people age 5 and older speak Spanish at home in McAllen, with a margin of error of ±1,921. That's 71.2% of that population. The number comes from the Census Bureau's 2020-2024 American Community Survey.
Do I need a Spanish website to sell in McAllen?
More than half of McAllen speaks Spanish at home. Your website, Google Business Profile, ads and whoever answers the phone should work fully in Spanish as well as in English.
The best way to decide is to review your own calls and inquiries: if people in McAllen already ask you questions in Spanish, that's your starting point.
Do you have an office in McAllen?
No. We're based in Querétaro, Mexico, and we work with McAllen businesses by video call, WhatsApp and email. In winter, Querétaro and McAllen share the same time. In summer, McAllen is one hour ahead.
How much does it cost to work with you?
The agency plan starts at $97 USD per month. Ad spend is separate, plus 15% for management. A website starts at $2,500 MXN, plus $990 MXN per year for hosting and renewal. Before we start, you get the scope and cost in writing.
Keep exploring
- All cities in Texas
- Full U.S. study
- Spanish speakers in Brownsville
- Spanish speakers in Laredo
- Spanish speakers in Houston
- Spanish speakers in San Antonio
- Spanish speakers in Dallas
Reviewed on November 7, 2026.
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