Build a full Spanish version of what you sell most
More than one in three people in Irving speaks Spanish at home. Start with your main service pages. A translated sentence on the home page won't be enough for someone to choose you.
U.S. Spanish speakers study
Spanish speakers in Irving, Texas
88,119 people speak Spanish at home in Irving. That's 37.4% of residents age 5 and older, according to the U.S. Census Bureau.
Here's what that number means for your business, and where it makes sense to start.
Irving by the numbers
- people speak Spanish at home
- 88,119
- of residents age 5+ (U.S.: 13.6%)
- 37.4%
- of them say they speak English less than "very well"
- 47.8%
- median household income per year
- $81,830
| Measure | Irving | Texas | U.S. |
|---|---|---|---|
| Total population | 256,492 | 30,188,424 | 334,922,499 |
| Speak Spanish at home | 88,119 | 7,932,949 | 42,869,908 |
| Share (age 5+) | 37.4% | 28.1% | 13.6% |
| Margin of error, speakers | ±3,582 | ±30,524 | ±143,809 |
| English less than "very well" | 42,149 | 3,034,861 | 17,218,782 |
| As a share of Spanish speakers | 47.8% | 38.3% | 40.2% |
| Median household income | $81,830 | $78,476 | $80,734 |
Source: U.S. Census Bureau, ACS 2020-2024, tables C16001, B01003 and B19013. Speaking Spanish at home isn't the same as being Hispanic. Irving ranks number 37 by speakers among the 118 cities of 100,000 or more that clear 20%.
What the Irving market is like
Irving is two markets in one city. Las Colinas is home to the headquarters of companies like McKesson and Caterpillar, while many Spanish-speaking families live in the older neighborhoods. Part of DFW Airport is also inside the city limits, which adds operations and service jobs. Nearly half of Spanish speakers here say they speak English less than "very well".
The Heritage District, with a largely Mexican-origin neighborhood, is a good starting point. From there, move toward the southeast side, where "Hablamos español" signs are common.
Serve people in Spanish from start to finish
47.8% of Spanish speakers here say they speak English less than "very well". If the phone call, the quote or the contract only comes in English, that's where you can lose the sale.
Three ideas for Irving businesses
Medical and dental offices
A Spanish sign on your storefront is already a promise. Keep it: make sure your website, whoever answers the phone and the appointment itself are in Spanish too when someone decides to come in.
Office cleaning, catering and maintenance
In Las Colinas you sell in English to whoever manages the building, but you hire and train in Spanish. Prepare materials for both audiences instead of translating just one.
Heritage District shops
Advertise by ZIP code. Your business doesn't need to pay to reach someone who works in Las Colinas and lives in another city.
If you'd like the step-by-step, read our Spanish marketing guide. It helps you decide what to publish first and how to measure it.
Publicidad.Express
Excellent service, with a real person behind it
We're based in Querétaro, Mexico, and we don't have an office in Irving. We work with you by video call, WhatsApp and email, which lets us charge less than an agency with a U.S. office usually would.
In winter, Querétaro and Irving share the same time. In summer, Irving is one hour ahead.
- Manuel Montiel works with you directly, in English or Spanish, starting with the first video call.
- Before we start, you get in writing what we'll do, what you'll receive and what it costs.
- Ad spend and our management fee are shown separately, so you know where every dollar goes.
- We explain results in plain language, including when something isn't working and needs to change.
Message us on WhatsApp or email [email protected].
Published prices
- Agency plan
- From $97 USD per month
- Ads and management
- The ad budget you approve, plus 15% for management
- Website creation
- From $138 USD or $2,500 MXN
- Website hosting and renewal
- $54 USD or $990 MXN per year
You can pay in U.S. dollars or Mexican pesos, whichever you prefer.
Questions about Irving
How many people speak Spanish in Irving?
88,119 people age 5 and older speak Spanish at home in Irving, with a margin of error of ±3,582. That's 37.4% of that population. The number comes from the Census Bureau's 2020-2024 American Community Survey.
Do I need a Spanish website to sell in Irving?
More than one in three people in Irving speaks Spanish at home. Start with your main service pages. A translated sentence on the home page won't be enough for someone to choose you.
The best way to decide is to review your own calls and inquiries: if people in Irving already ask you questions in Spanish, that's your starting point.
Do you have an office in Irving?
No. We're based in Querétaro, Mexico, and we work with Irving businesses by video call, WhatsApp and email. In winter, Querétaro and Irving share the same time. In summer, Irving is one hour ahead.
How much does it cost to work with you?
The agency plan starts at $97 USD per month. Ad spend is separate, plus 15% for management. A website starts at $2,500 MXN, plus $990 MXN per year for hosting and renewal. Before we start, you get the scope and cost in writing.
Keep exploring
- All cities in Texas
- Full U.S. study
- Spanish speakers in Dallas
- Spanish speakers in Fort Worth
- Spanish speakers in Houston
- Spanish speakers in San Antonio
- Spanish speakers in El Paso
Reviewed on November 7, 2026.
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