Build a full Spanish version of what you sell most
More than one in three people in Los Angeles speaks Spanish at home. Start with your main service pages. A translated sentence on the home page won't be enough for someone to choose you.
U.S. Spanish speakers study
Spanish speakers in Los Angeles, California
1,439,364 people speak Spanish at home in Los Angeles. That's 39.3% of residents age 5 and older, according to the U.S. Census Bureau.
Here's what that number means for your business, and where it makes sense to start.
Los Angeles by the numbers
- people speak Spanish at home
- 1,439,364
- of residents age 5+ (U.S.: 13.6%)
- 39.3%
- of them say they speak English less than "very well"
- 46.5%
- median household income per year
- $81,939
| Measure | Los Angeles | California | U.S. |
|---|---|---|---|
| Total population | 3,857,263 | 39,287,377 | 334,922,499 |
| Speak Spanish at home | 1,439,364 | 10,513,931 | 42,869,908 |
| Share (age 5+) | 39.3% | 28.3% | 13.6% |
| Margin of error, speakers | ±9,293 | ±38,294 | ±143,809 |
| English less than "very well" | 668,719 | 4,107,223 | 17,218,782 |
| As a share of Spanish speakers | 46.5% | 39.1% | 40.2% |
| Median household income | $81,939 | $99,122 | $80,734 |
Source: U.S. Census Bureau, ACS 2020-2024, tables C16001, B01003 and B19013. Speaking Spanish at home isn't the same as being Hispanic. Los Angeles ranks number 2 by speakers among the 118 cities of 100,000 or more that clear 20%.
What the Los Angeles market is like
Los Angeles is the country's second-largest market of Spanish speakers, and it doesn't even work as a single market. The Mexican community is the largest, while Salvadoran and Guatemalan communities carry real weight in certain areas. What speaks to Boyle Heights doesn't necessarily speak to Van Nuys.
Boyle Heights, Pico-Union, Westlake, Pacoima and Van Nuys are good starting points. Advertise by area, not to the whole county, or your budget will disappear quickly.
Serve people in Spanish from start to finish
46.5% of Spanish speakers here say they speak English less than "very well". If the phone call, the quote or the contract only comes in English, that's where you can lose the sale.
Three ideas for Los Angeles businesses
Legal and paperwork services
Be careful with the word "notario". In the U.S. a notary public is not an attorney, and California limits how that term is used in advertising. Check with your attorney before you run ads.
Restaurants and food
Show the dish, the neighborhood and how to order. In a city with so many options, a Google profile with good photos and recent reviews makes the difference.
Contractors and home services
Pick two or three ZIP codes where you already have jobs and reviews, and grow from there instead of competing across the entire city.
If you'd like the step-by-step, read our Spanish marketing guide. It helps you decide what to publish first and how to measure it.
Publicidad.Express
Excellent service, with a real person behind it
We're based in Querétaro, Mexico, and we don't have an office in Los Angeles. We work with you by video call, WhatsApp and email, which lets us charge less than an agency with a U.S. office usually would.
Los Angeles is two hours behind Querétaro in winter and one hour behind in summer.
- Manuel Montiel works with you directly, in English or Spanish, starting with the first video call.
- Before we start, you get in writing what we'll do, what you'll receive and what it costs.
- Ad spend and our management fee are shown separately, so you know where every dollar goes.
- We explain results in plain language, including when something isn't working and needs to change.
Message us on WhatsApp or email [email protected].
Published prices
- Agency plan
- From $97 USD per month
- Ads and management
- The ad budget you approve, plus 15% for management
- Website creation
- From $138 USD or $2,500 MXN
- Website hosting and renewal
- $54 USD or $990 MXN per year
You can pay in U.S. dollars or Mexican pesos, whichever you prefer.
Questions about Los Angeles
How many people speak Spanish in Los Angeles?
1,439,364 people age 5 and older speak Spanish at home in Los Angeles, with a margin of error of ±9,293. That's 39.3% of that population. The number comes from the Census Bureau's 2020-2024 American Community Survey.
Do I need a Spanish website to sell in Los Angeles?
More than one in three people in Los Angeles speaks Spanish at home. Start with your main service pages. A translated sentence on the home page won't be enough for someone to choose you.
The best way to decide is to review your own calls and inquiries: if people in Los Angeles already ask you questions in Spanish, that's your starting point.
Do you have an office in Los Angeles?
No. We're based in Querétaro, Mexico, and we work with Los Angeles businesses by video call, WhatsApp and email. Los Angeles is two hours behind Querétaro in winter and one hour behind in summer.
How much does it cost to work with you?
The agency plan starts at $97 USD per month. Ad spend is separate, plus 15% for management. A website starts at $2,500 MXN, plus $990 MXN per year for hosting and renewal. Before we start, you get the scope and cost in writing.
Keep exploring
- All cities in California
- Full U.S. study
- Spanish speakers in Long Beach
- Spanish speakers in Oxnard
- Spanish speakers in San Diego
- Spanish speakers in San Jose
- Spanish speakers in Santa Ana
Reviewed on November 7, 2026.
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