U.S. Spanish speakers study
143,070 people speak Spanish at home in Long Beach. That's 33% of residents age 5 and older, according to the U.S. Census Bureau.
Here's what that number means for your business, and where it makes sense to start.
| Measure | Long Beach | California | U.S. |
|---|---|---|---|
| Total population | 455,548 | 39,287,377 | 334,922,499 |
| Speak Spanish at home | 143,070 | 10,513,931 | 42,869,908 |
| Share (age 5+) | 33% | 28.3% | 13.6% |
| Margin of error, speakers | ±3,381 | ±38,294 | ±143,809 |
| English less than "very well" | 50,289 | 4,107,223 | 17,218,782 |
| As a share of Spanish speakers | 35.1% | 39.1% | 40.2% |
| Median household income | $87,430 | $99,122 | $80,734 |
Source: U.S. Census Bureau, ACS 2020-2024, tables C16001, B01003 and B19013. Speaking Spanish at home isn't the same as being Hispanic. Long Beach ranks number 20 by speakers among the 118 cities of 100,000 or more that clear 20%.
Long Beach has one of the busiest ports in the country, and you can see it in the jobs and the businesses that serve it. It is very diverse: Spanish shares the same street with other languages, so don't assume you know who your customer is.
Central and West Long Beach, especially around Anaheim Street, have the most Spanish-language commercial activity.
In Long Beach, Spanish speakers are an important group but not the whole market. Start with the services and neighborhoods where people already call you in Spanish, track the inquiries and expand when you see a response.
35.1% of Spanish speakers here say they speak English less than "very well". Prioritize what builds trust: prices, guarantees, payment options and who to contact.
If you need drivers or warehouse staff, a Spanish jobs page with clear requirements can widen your candidate pool.
Check who is searching for you before you translate. If several communities pass through your area, clear photos and a clear menu serve them all.
Advertise by specific neighborhood. Long Beach changes a lot from one area to another, and one message won't work everywhere.
If you'd like the step-by-step, read our Spanish marketing guide. It helps you decide what to publish first and how to measure it.
Publicidad.Express
We're based in Querétaro, Mexico, and we don't have an office in Long Beach. We work with you by video call, WhatsApp and email, which lets us charge less than an agency with a U.S. office usually would.
Long Beach is two hours behind Querétaro in winter and one hour behind in summer.
Message us on WhatsApp or email [email protected].
You can pay in U.S. dollars or Mexican pesos, whichever you prefer.
143,070 people age 5 and older speak Spanish at home in Long Beach, with a margin of error of ±3,381. That's 33% of that population. The number comes from the Census Bureau's 2020-2024 American Community Survey.
In Long Beach, Spanish speakers are an important group but not the whole market. Start with the services and neighborhoods where people already call you in Spanish, track the inquiries and expand when you see a response.
The best way to decide is to review your own calls and inquiries: if people in Long Beach already ask you questions in Spanish, that's your starting point.
No. We're based in Querétaro, Mexico, and we work with Long Beach businesses by video call, WhatsApp and email. Long Beach is two hours behind Querétaro in winter and one hour behind in summer.
The agency plan starts at $97 USD per month. Ad spend is separate, plus 15% for management. A website starts at $2,500 MXN, plus $990 MXN per year for hosting and renewal. Before we start, you get the scope and cost in writing.
Reviewed on November 7, 2026.
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