Skip to content
Publicidad.Express

U.S. Spanish speakers study

Spanish speakers in California

10,513,931 people speak Spanish at home in California, 28.3% of residents age 5 and older. No other state has more speakers.

271 places with 10,000 or more residents clear 20%, and Los Angeles has the most speakers.

Book a video call See the cities

Lee esta página en español

California by the numbers

people speak Spanish at home
10,513,931
of residents age 5+ (U.S.: 13.6%)
28.3%
of them say they speak English less than "very well"
39.1%
places of any size clear 20%, home to 84% of the state's speakers
639

What to know

California has more Spanish speakers than any other state, and not only in Los Angeles: also in the Inland Empire, the Central Valley and along the Baja California border. These markets differ widely, with income, ad costs and habits that shift from region to region.

Where to start

If you're just starting, choose one region and one service. Competing statewide on a single budget rarely works.

Read the Spanish marketing guide

Cities with detailed numbers and ideas

Places in California above 20%

Includes places with 10,000 or more residents, ranked by number of speakers. The rest are in the downloadable file.

Place Speak Spanish % English less than "very well" Median income
Los Angeles 1,439,364 39.3% 46.5% $81,939
San Diego 281,694 21.4% 34.5% $108,077
San Jose 205,290 21.8% 41.1% $146,427
Santa Ana 195,702 66.1% 42.2% $93,999
Fresno 148,000 29.2% 35% $70,991
Long Beach 143,070 33% 35.1% $87,430
Bakersfield 136,566 35.8% 31.5% $80,540
Anaheim 132,920 40.8% 39.2% $95,227
Chula Vista 122,226 46.8% 33.4% $108,032
Oxnard 114,330 60.7% 43.5% $96,212
Riverside 111,676 37% 34.7% $91,045
San Bernardino 103,771 49.9% 34.2% $67,415
Salinas 102,663 68.9% 46.9% $91,908
Fontana 99,080 49.3% 31.8% $102,821
Oakland 94,035 22.6% 38.4% $101,600
Stockton 91,363 30.4% 41% $79,907
Moreno Valley 88,621 44.5% 34.7% $93,222
East Los Angeles 86,373 81.2% 45.2% $68,741
Ontario 78,555 46.5% 39.8% $88,941
Pomona 75,293 54.1% 38.1% $79,479
Palmdale 74,625 48.7% 40% $81,770
South Gate 70,849 81.5% 43.4% $74,571
Santa Maria 61,374 60.9% 48.6% $84,746
Downey 59,871 56.7% 31.2% $90,699
El Monte 56,640 56.5% 43.2% $68,030
Modesto 55,037 26.9% 36.2% $79,891
Rialto 54,241 55.4% 32.6% $88,857
Compton 54,176 63.2% 38% $78,465
Jurupa Valley 53,723 53.6% 36.6% $97,550
Escondido 52,590 37.7% 43.1% $91,967
Victorville 50,265 39% 32.4% $74,410
Santa Clarita 49,386 22.9% 29.1% $123,062
Hayward 49,235 32.8% 48.8% $113,318
Norwalk 48,712 52% 35% $100,085
Florence-Graham 48,520 85.4% 63.6% $65,132
Corona 47,675 31.5% 30.4% $109,242
Lancaster 47,507 29.9% 37.7% $81,511
Lynwood 46,898 76.8% 44.7% $74,844
Garden Grove 46,411 28.4% 41.8% $92,174
Santa Rosa 46,163 27.4% 47.2% $99,060
Indio 45,552 52% 33.2% $77,167
Perris 45,231 60.5% 35.4% $88,911
Huntington Park 43,961 87.4% 52.5% $59,996
Richmond 43,402 39.5% 47.3% $95,391
Inglewood 42,778 43.2% 46.8% $72,750
Oceanside 41,195 25.3% 39.4% $97,737
Baldwin Park 40,056 59.7% 41.3% $80,663
Madera 36,914 58.3% 43.4% $63,933
Visalia 36,694 27.4% 32.5% $81,989
Pico Rivera 35,819 62% 37% $88,201
Hawthorne 35,570 44.5% 41.3% $75,848
West Covina 35,218 34.6% 30.1% $101,065
Hesperia 35,204 37.5% 34.2% $72,160
Fullerton 34,709 26.1% 31.7% $104,286
Watsonville 34,560 71.1% 44% $78,393
Coachella 34,101 83.3% 43.7% $68,596
Bellflower 33,716 46.5% 33% $78,722
Orange 33,708 25.7% 30.8% $117,113
Calexico 32,880 92% 62.6% $49,783
Montebello 32,202 55.9% 37.1% $79,971
Merced 32,139 37.9% 34.9% $63,122
Bell Gardens 31,794 88.3% 50.2% $62,298
Vista 31,745 34.1% 35.9% $94,975
Pasadena 31,629 24.2% 36.3% $105,192
Paramount 31,374 64% 38.9% $75,250
El Centro 31,116 75.5% 39.9% $53,082
Delano 30,520 62.6% 51% $67,010
Whittier 30,143 36.9% 25.6% $97,201
Porterville 29,980 51.4% 48.4% $60,461
National City 28,901 51.5% 43.2% $66,841
South Whittier 28,360 54.3% 30.4% $100,800
Costa Mesa 28,249 27% 37.3% $111,505
Tulare 27,685 43% 38.3% $72,410
Concord 27,222 23.5% 44.3% $108,709
Chino 26,413 30.5% 29.5% $104,682
Carson 26,014 29.2% 34.3% $108,703
Antioch 25,697 23.4% 43.8% $97,465
Colton 25,396 49.9% 41.4% $71,208
Bell 25,083 82.2% 48.1% $61,020
Hemet 24,966 29.1% 36.4% $57,719
Fairfield 24,651 21.8% 42.4% $101,895
Cathedral City 23,427 47.2% 30.6% $73,572
San Jacinto 23,409 45.5% 33.9% $80,647
Tustin 23,113 31.3% 34.2% $112,503
La Puente 22,971 64.7% 40% $86,602
Napa 22,942 30.9% 50.5% $105,963
Menifee 22,698 22% 27.5% $93,454
Lake Elsinore 22,498 33.4% 31.2% $101,888
Pittsburg 22,495 31.4% 42% $99,861
La Habra 22,337 38% 31.8% $100,106
Ceres 22,324 48.6% 36.8% $79,025
Redwood City 22,184 28.3% 42.5% $157,814
San Marcos 22,136 24.8% 35.6% $109,377
Turlock 21,341 31.3% 29.8% $82,995
Los Banos 21,298 48.6% 44.5% $68,171
Santa Barbara 20,918 25.1% 39.3% $106,182
Tracy 20,525 22.7% 37.5% $121,119
Maywood 20,421 88.9% 58.1% $60,943
Buena Park 20,248 25.9% 36.7% $110,550
Gilroy 20,225 36.6% 41.6% $133,107
Highland 20,132 38.2% 33.5% $77,120
Azusa 20,076 43.5% 35.4% $90,721
San Mateo 19,909 20.5% 43.3% $153,504
Hollister 19,022 46.6% 40.6% $111,834
Gardena 18,878 33.5% 49.7% $84,803
Woodland 18,830 32.2% 37.4% $90,180
Santa Paula 18,692 64.2% 44.8% $79,294
Cudahy 18,107 87.9% 47.6% $56,615
Alhambra 17,856 23% 26.6% $88,024
San Leandro 17,816 21.2% 46.8% $101,420
Manteca 17,798 21.4% 30.4% $97,055
East Niles 17,625 65.9% 39% $55,124
Westmont 17,540 55.9% 63.6% $50,509
Bloomington 17,275 70.9% 33.6% $81,640
Lakewood 17,151 22.8% 28.8% $119,177
Lompoc 17,116 42.1% 42.5% $72,004
Lodi 17,002 26.7% 41.2% $88,530
Eastvale 16,961 25.6% 25.4% $160,069
Montclair 16,923 47.7% 38% $77,659
Wasco 16,575 67.6% 52.3% $51,727
Brawley 16,549 67% 44% $59,311
Soledad 16,368 65.6% 41.6% $96,862
Lawndale 16,330 56.2% 41.8% $85,441
San Rafael 16,300 28.3% 57.5% $119,435
Covina 16,221 34.5% 28% $98,671
Adelanto 16,213 46% 31.1% $68,685
San Fernando 15,916 70.5% 41% $83,024
Hacienda Heights 15,777 30.3% 26.4% $109,193
Apple Valley 15,750 22.5% 31.4% $69,882
Upland 15,736 21% 28.8% $105,830
Stanton 15,617 42% 43.8% $84,707
San Pablo 15,355 51.2% 48.5% $79,478
Desert Hot Springs 15,307 50% 30.9% $52,761
Hanford 15,240 27.6% 41.4% $76,461
Dinuba 15,061 62.9% 38.6% $59,484
Arvin 15,013 83.6% 44.6% $49,183
Lennox 14,904 80.6% 54.8% $57,759
Redlands 14,752 21.3% 23.8% $105,041
Greenfield 14,722 80.9% 52.1% $84,740
Willowbrook 14,521 70.4% 45% $62,582
Reedley 13,777 59.1% 43.1% $63,307
West Whittier-Los Nietos 13,719 55.8% 30.5% $111,699
East Palo Alto 13,674 50% 43.7% $113,493
Mead Valley 13,664 75.4% 40.6% $86,795
Imperial 13,324 67.5% 32.6% $90,195
Yuba City 13,155 20.2% 39% $75,477
Bay Point 12,889 57.6% 50.8% $82,565
South San Francisco 12,777 20.7% 44.8% $136,578
West Puente Valley 12,688 59.1% 31.8% $88,279
Beaumont 12,296 23.8% 21.8% $107,118
Atwater 12,237 40.5% 43.5% $64,472
Walnut Park 11,870 84.6% 54.5% $80,331
Placentia 11,860 23.7% 28.7% $115,929
Sanger 11,831 48.4% 37.5% $77,500
La Presa 11,683 35.5% 35% $93,479
Fallbrook 11,670 40% 37.5% $96,394
La Mirada 11,649 25.8% 26.5% $109,288
Selma 11,590 49.2% 43.5% $60,241
South San Jose Hills 11,462 70.8% 39.7% $94,806
Valinda 11,260 55% 32.8% $100,165
South El Monte 11,178 61.8% 39.3% $72,990
Shafter 11,139 56.8% 39.8% $71,215
Rosemead 10,823 22.5% 36.5% $73,566
West Rancho Dominguez 10,772 48.8% 41.6% $86,834
Patterson 10,735 48.6% 34.9% $93,650
Seaside 10,610 35.1% 49.4% $85,311
Monrovia 10,572 30.1% 23.4% $96,021
Parlier 10,413 78.9% 47.5% $52,357
Lamont 10,272 82.5% 55.3% $37,217
Novato 10,205 20.3% 43.2% $115,736
East Rancho Dominguez 10,095 72% 42.3% $72,895
Corcoran 9,999 46.6% 48.3% $59,905
Florin 9,869 20.8% 43.6% $71,111
Riverbank 9,833 42.2% 30.4% $87,966
Mendota 9,750 85.1% 57.4% $50,342
King City 9,636 79.1% 58.5% $66,761
Avenal 9,605 75.3% 44.1% $54,741
North Highlands 9,565 21.7% 35.8% $65,495
Wildomar 9,424 26.8% 37% $103,506
McFarland 9,228 70.5% 50.1% $54,608
San Juan Capistrano 9,122 27% 37% $129,457
Spring Valley 9,093 30% 29.9% $109,110
Oakley 9,068 21.5% 40% $137,677
Imperial Beach 9,022 37.7% 36.4% $86,111
Banning 8,955 30.7% 34.3% $61,764
Palm Springs 8,849 20% 32.6% $73,119
Commerce 8,694 76.6% 53.6% $77,064
San Lorenzo 8,606 31.1% 45.3% $112,660
Rohnert Park 8,510 20.3% 40.4% $99,273
Port Hueneme 8,484 41.5% 35.6% $92,660
La Quinta 8,469 22.7% 27.3% $99,250
Kerman 8,437 53.3% 34.4% $59,799
Altadena 8,434 21.3% 34.8% $128,720
Morgan Hill 8,403 20.1% 31% $163,920
Muscoy 8,389 74% 34.1% $71,458
Santa Fe Springs 8,302 46.9% 28.3% $88,238
Lindsay 8,292 69.8% 49.1% $53,201
Lemon Grove 8,190 31.3% 25.4% $88,009
Galt 7,912 32.2% 39.3% $94,393
Avocado Heights 7,730 64.4% 29.5% $92,155
Coalinga 7,698 47.4% 25.8% $75,451
Livingston 7,618 56.3% 44.5% $74,494
Fillmore 7,589 47.9% 42.4% $92,931
Hawaiian Gardens 7,582 60.1% 39.4% $76,341
Lemoore 7,540 30.5% 42.9% $83,724
Winton 7,485 70.5% 36.2% $57,015
Prunedale 7,445 40.2% 33.3% $103,819
Duarte 7,440 35.1% 27.1% $105,483
Moorpark 7,331 21.6% 45.5% $148,480
Vincent 7,305 50.5% 36% $100,443
North Fair Oaks 7,222 58.5% 49.3% $104,884
Garden Acres 7,029 72.5% 48.8% $66,474
Goleta 6,903 22.3% 38.1% $122,370
East Bakersfield 6,898 66.9% 47.7% $38,644
Delhi 6,870 67% 32.1% $67,500
Norco 6,811 28.7% 28.5% $127,566
El Paso de Robles (Paso Robles) 6,797 23.1% 41.6% $92,228
Ashland 6,711 32.6% 52.9% $81,702
Farmersville 6,691 67.8% 34.5% $60,804
Potomac Park 6,449 69.3% 37.2% $51,166
Windsor 6,416 25.6% 39.6% $133,979
Blythe 6,394 38.8% 29.1% $56,625
East Hemet 6,354 34.2% 42.1% $82,096
Hillcrest 6,288 64.1% 34.3% $46,285
Chowchilla 6,160 35% 28.5% $66,514
Sun Village 6,071 57.5% 34.9% $72,173
Citrus 5,939 56.3% 35.8% $103,465
West Carson 5,813 27.6% 37.7% $92,775
Ramona 5,686 26.6% 30.9% $107,427
Lake Los Angeles 5,661 47.3% 41.9% $61,467
Home Gardens 5,650 56.9% 37% $96,342
Cherryland 5,548 41.2% 51.6% $86,418
Rosamond 5,534 28.2% 34.7% $79,386
Linda 5,158 24% 28.7% $72,776
Valle Vista 5,030 29.5% 39.3% $66,825
Dixon 5,011 27.4% 50.2% $102,878
Parkway 4,831 33.4% 39.4% $64,375
Newman 4,718 42.5% 40.8% $78,906
Alum Rock 4,694 47% 44.2% $126,705
Barstow 4,668 20.2% 18.4% $53,380
Lakeland Village 4,666 41% 35.5% $85,748
Nipomo 4,572 27.7% 41.9% $110,022
Lemon Hill 4,511 31.5% 50.7% $48,762
Salida 4,461 33.6% 41.5% $94,935
American Canyon 4,440 21.5% 43.8% $121,700
Phelan 4,386 25.9% 39.8% $79,914
Olivehurst 4,309 25.1% 27.8% $83,214
South Lake Tahoe 4,295 20.9% 34.6% $82,002
Lomita 4,085 21.4% 39.8% $93,810
Carpinteria 4,030 32.6% 36% $100,658
California City 3,935 29.2% 29.3% $60,113
Woodcrest 3,869 23.8% 30.4% $153,731
Clearlake 3,800 23.8% 37.1% $41,867
El Sobrante 3,726 23.9% 42.7% $114,853
Ukiah 3,697 23.8% 42.3% $66,160
Bonita 3,620 30.6% 27.8% $118,674
Live Oak 3,517 21.7% 38.1% $103,674
Artesia 3,505 23.1% 38.7% $101,004
Grand Terrace 3,424 27.3% 34.2% $83,628
Del Aire 3,167 31.1% 34.9% $141,533
Bostonia 3,098 20.1% 22.5% $78,878
Grover Beach 3,048 25.1% 48.5% $86,458
Healdsburg 2,992 27.9% 50.1% $103,554
Signal Hill 2,841 25.8% 37.8% $113,298
Country Club 2,824 29.8% 31.8% $81,464
Tehachapi 2,709 23.6% 39.1% $72,957
Exeter 2,678 27.4% 37.6% $75,769
El Sobrante 2,646 21% 28.4% $165,682
Half Moon Bay 2,638 24.9% 48.3% $157,884
Valley Center 2,181 21.1% 35.3% $132,361
Fairview 2,093 20.4% 28% $148,667

Source: U.S. Census Bureau, ACS 2020-2024. Includes cities and census-designated places (CDPs). Download every place as a CSV. Reviewed on November 7, 2026.

Publicidad.Express

Excellent service, with a real person behind it

We're based in Querétaro, Mexico, and we don't have offices in the United States. We work with you by video call, WhatsApp and email, which lets us charge less than an agency with a U.S. office usually would.

  • Manuel Montiel works with you directly, in English or Spanish, starting with the first video call.
  • Before we start, you get in writing what we'll do, what you'll receive and what it costs.
  • Ad spend and our management fee are shown separately, so you know where every dollar goes.
  • We explain results in plain language, including when something isn't working and needs to change.

Message us on WhatsApp or email [email protected].

Published prices

Agency plan
From $97 USD per month
Ads and management
The ad budget you approve, plus 15% for management
Website creation
From $138 USD or $2,500 MXN
Website hosting and renewal
$54 USD or $990 MXN per year

You can pay in U.S. dollars or Mexican pesos, whichever you prefer.

What the plan includes How we build websites

Questions about California

How many people speak Spanish in California?

10,513,931 people age 5 and older, with a margin of error of ±38,294. That's 28.3% of that population, according to the 2020-2024 American Community Survey.

Which California cities have the most Spanish speakers?

Among places above 20%, the top ones are Los Angeles (1,439,364), San Diego (281,694), San Jose (205,290).

Where should I start if I want to sell in Spanish in California?

If you're just starting, choose one region and one service. Competing statewide on a single budget rarely works.

See the full U.S. study

Video call

Book a video call

Choose a time that suits you. Thirty minutes to understand your business and explain how we can help.

Can’t see the calendar? Open calendar in a new tab ↗