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Publicidad.Express

U.S. Spanish speakers study

Spanish speakers in New York

2,772,893 people speak Spanish at home in New York, 14.8% of residents age 5 and older. By number of speakers, it ranks number 4 in the country.

38 places with 10,000 or more residents clear 20%, and New York has the most speakers.

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New York by the numbers

people speak Spanish at home
2,772,893
of residents age 5+ (U.S.: 13.6%)
14.8%
of them say they speak English less than "very well"
44.5%
places of any size clear 20%, home to 81% of the state's speakers
88

What to know

The statewide share looks modest, yet New York City has more Spanish speakers than any other city in the country. Beyond the city, Yonkers, Port Chester and Long Island communities like Central Islip and Hempstead also clear 20% with room to spare.

Where to start

Think by neighborhood or community. A statewide campaign almost always pays to reach people who will never get to your business.

Read the Spanish marketing guide

Cities with detailed numbers and ideas

Places in New York above 20%

Includes places with 10,000 or more residents, ranked by number of speakers. The rest are in the downloadable file.

Place Speak Spanish % English less than "very well" Median income
New York 1,810,363 22.6% 46.6% $80,483
Yonkers 71,326 36% 42.6% $83,549
Hempstead 22,873 41.2% 62.3% $90,420
Central Islip 20,156 56.5% 46.6% $113,707
New Rochelle 19,379 24.5% 39.6% $109,167
Freeport 16,414 39% 55.8% $120,625
Port Chester 15,369 52.5% 56.2% $92,222
White Plains 15,162 26.4% 49.8% $110,763
Newburgh 11,382 42.6% 47.7% $56,960
North Bay Shore 11,264 59.3% 48% $141,915
Uniondale 11,169 35.3% 52% $124,684
Ossining 10,388 40.7% 52.3% $103,573
Peekskill 9,910 40.3% 50.8% $85,954
Bay Shore 9,712 32.5% 46.7% $105,618
Middletown 8,837 31.3% 46.4% $79,346
Copiague 8,155 37.7% 48.5% $127,369
Elmont 8,052 23.3% 48.1% $114,217
Huntington Station 7,574 24.1% 47.7% $135,477
Glen Cove 7,551 28.2% 59.8% $92,064
New Cassel 7,540 57% 62.1% $155,443
Spring Valley 7,503 25.6% 73.9% $57,196
Haverstraw 6,372 57.8% 54.5% $75,167
Roosevelt 5,906 33.4% 58.6% $135,069
North Amityville 5,636 28% 44.1% $136,654
Shirley 5,625 20.9% 33.6% $112,788
Medford 5,403 23% 41.4% $128,192
Inwood 5,154 46.6% 58.8% $94,342
Sleepy Hollow 4,766 45.3% 57.3% $104,313
West Haverstraw 4,585 48.7% 49.4% $86,301
Mamaroneck 4,435 23.6% 45% $120,000
Riverhead 4,200 28.9% 53% $83,008
Westbury 3,852 26% 47.9% $145,185
Hampton Bays 3,502 23.8% 49.8% $134,216
North Bellport 3,114 30.3% 49.8% $100,247
Mastic 3,049 21% 42.8% $94,034
Dunkirk 2,459 20.6% 55.7% $53,299
North Lindenhurst 2,315 22% 45.6% $123,342
Mount Kisco 2,025 20.4% 48.7% $96,534

Source: U.S. Census Bureau, ACS 2020-2024. Includes cities and census-designated places (CDPs). Download every place as a CSV. Reviewed on November 7, 2026.

Publicidad.Express

Excellent service, with a real person behind it

We're based in Querétaro, Mexico, and we don't have offices in the United States. We work with you by video call, WhatsApp and email, which lets us charge less than an agency with a U.S. office usually would.

  • Manuel Montiel works with you directly, in English or Spanish, starting with the first video call.
  • Before we start, you get in writing what we'll do, what you'll receive and what it costs.
  • Ad spend and our management fee are shown separately, so you know where every dollar goes.
  • We explain results in plain language, including when something isn't working and needs to change.

Message us on WhatsApp or email [email protected].

Published prices

Agency plan
From $97 USD per month
Ads and management
The ad budget you approve, plus 15% for management
Website creation
From $138 USD or $2,500 MXN
Website hosting and renewal
$54 USD or $990 MXN per year

You can pay in U.S. dollars or Mexican pesos, whichever you prefer.

What the plan includes How we build websites

Questions about New York

How many people speak Spanish in New York?

2,772,893 people age 5 and older, with a margin of error of ±13,482. That's 14.8% of that population, according to the 2020-2024 American Community Survey.

Which New York cities have the most Spanish speakers?

Among places above 20%, the top ones are New York (1,810,363), Yonkers (71,326), Hempstead (22,873).

Where should I start if I want to sell in Spanish in New York?

Think by neighborhood or community. A statewide campaign almost always pays to reach people who will never get to your business.

See the full U.S. study

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