U.S. Spanish speakers study
1,810,363 people speak Spanish at home in New York. That's 22.6% of residents age 5 and older, according to the U.S. Census Bureau.
Here's what that number means for your business, and where it makes sense to start.
| Measure | New York | New York | U.S. |
|---|---|---|---|
| Total population | 8,483,844 | 19,852,366 | 334,922,499 |
| Speak Spanish at home | 1,810,363 | 2,772,893 | 42,869,908 |
| Share (age 5+) | 22.6% | 14.8% | 13.6% |
| Margin of error, speakers | ±9,628 | ±13,482 | ±143,809 |
| English less than "very well" | 843,093 | 1,235,249 | 17,218,782 |
| As a share of Spanish speakers | 46.6% | 44.5% | 40.2% |
| Median household income | $80,483 | $85,974 | $80,734 |
Source: U.S. Census Bureau, ACS 2020-2024, tables C16001, B01003 and B19013. Speaking Spanish at home isn't the same as being Hispanic. New York ranks number 1 by speakers among the 118 cities of 100,000 or more that clear 20%.
New York is the city with the most Spanish speakers in the country. It is not one community: there are Dominicans in Washington Heights, Puerto Ricans with decades of roots in East Harlem and the Bronx, Mexicans in Sunset Park and Corona, and many more. A campaign for "New York Hispanics" almost always overspends.
Washington Heights, the South Bronx, East Harlem, Sunset Park, Jackson Heights and Corona are the clearest places to start. Choose by neighborhood, not by borough.
In New York, Spanish speakers are an important group but not the whole market. Start with the services and neighborhoods where people already call you in Spanish, track the inquiries and expand when you see a response.
46.6% of Spanish speakers here say they speak English less than "very well". If the phone call, the quote or the contract only comes in English, that's where you can lose the sale.
Focus on the blocks around you. A spotless Google profile and recent reviews are worth more than expensive citywide ads.
Be careful with the word "notario": in the U.S. a notary public is not an attorney, and New York regulates how it is advertised. State clearly which credentials you hold and what you can do.
Choose one borough or a few neighborhoods. Traffic makes a distant job cost more than it seems, and your ad should reflect where you really go.
If you'd like the step-by-step, read our Spanish marketing guide. It helps you decide what to publish first and how to measure it.
Publicidad.Express
We're based in Querétaro, Mexico, and we don't have an office in New York. We work with you by video call, WhatsApp and email, which lets us charge less than an agency with a U.S. office usually would.
New York is one hour ahead of Querétaro in winter and two hours ahead in summer.
Message us on WhatsApp or email [email protected].
You can pay in U.S. dollars or Mexican pesos, whichever you prefer.
1,810,363 people age 5 and older speak Spanish at home in New York, with a margin of error of ±9,628. That's 22.6% of that population. The number comes from the Census Bureau's 2020-2024 American Community Survey.
In New York, Spanish speakers are an important group but not the whole market. Start with the services and neighborhoods where people already call you in Spanish, track the inquiries and expand when you see a response.
The best way to decide is to review your own calls and inquiries: if people in New York already ask you questions in Spanish, that's your starting point.
No. We're based in Querétaro, Mexico, and we work with New York businesses by video call, WhatsApp and email. New York is one hour ahead of Querétaro in winter and two hours ahead in summer.
The agency plan starts at $97 USD per month. Ad spend is separate, plus 15% for management. A website starts at $2,500 MXN, plus $990 MXN per year for hosting and renewal. Before we start, you get the scope and cost in writing.
Reviewed on November 7, 2026.
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