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U.S. Spanish speakers study

Spanish speakers in New Jersey

1,514,828 people speak Spanish at home in New Jersey, 17.2% of residents age 5 and older. By number of speakers, it ranks number 6 in the country.

48 places with 10,000 or more residents clear 20%, and Newark has the most speakers.

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New Jersey by the numbers

people speak Spanish at home
1,514,828
of residents age 5+ (U.S.: 13.6%)
17.2%
of them say they speak English less than "very well"
46.1%
places of any size clear 20%, home to 58% of the state's speakers
93

What to know

New Jersey has dense cities with many Spanish speakers just minutes from Manhattan. Union City, Perth Amboy, Passaic, Elizabeth and Paterson are far above the state average, and nearly half of Spanish speakers in the state say they speak English less than "very well".

Where to start

Serving people in Spanish from the first call is a real advantage. Distances are short too, so advertising city by city works very well.

Read the Spanish marketing guide

Cities with detailed numbers and ideas

Places in New Jersey above 20%

Includes places with 10,000 or more residents, ranked by number of speakers. The rest are in the downloadable file.

Place Speak Spanish % English less than "very well" Median income
Newark 93,962 32.4% 53.4% $52,060
Paterson 84,759 58% 56.1% $55,997
Elizabeth 78,643 61.9% 62.2% $66,555
Union City 46,603 74.4% 54.3% $64,310
Passaic 43,197 66.4% 50.4% $55,371
Perth Amboy 39,767 75.4% 57.1% $61,977
Trenton 33,435 40.6% 58.6% $52,537
West New York 32,976 66.8% 56.3% $71,729
Camden 28,522 42.6% 56.5% $40,546
Plainfield 27,327 53.7% 59.7% $85,908
Clifton 27,316 32.5% 42.3% $98,237
New Brunswick 25,645 48.6% 59.4% $65,810
Vineland 16,953 29.6% 38.5% $67,860
Kearny 16,032 42% 43.1% $79,154
Hackensack 14,522 32.9% 49.6% $84,277
Bridgeton 13,458 53.9% 56.6% $55,781
Dover 12,990 73.3% 53% $73,737
Garfield 12,253 39.9% 44.6% $79,700
Linden 12,227 29.2% 41% $92,915
North Plainfield 10,564 49.8% 55.9% $87,349
Atlantic City 10,047 28% 54.1% $41,028
Pleasantville 9,467 48.5% 53.1% $53,661
Lodi 8,454 34.1% 42.3% $89,305
Englewood 8,268 29.5% 45.8% $102,571
Roselle 8,248 37.9% 44.4% $92,762
Fairview 7,848 55.3% 56.6% $63,606
Guttenberg 7,374 66% 44.7% $75,683
Bergenfield 7,130 26.6% 33.3% $130,045
Cliffside Park 6,829 27.8% 45.6% $93,452
Harrison 6,354 32.6% 48.8% $93,013
Carteret 6,296 26.5% 33.8% $96,862
Freehold 5,792 49.4% 37.2% $85,707
Morristown 5,656 29.1% 49.2% $121,340
Bound Brook 5,625 49.2% 59.3% $90,571
Ridgefield Park 4,803 39% 39.1% $100,718
Lindenwold 4,783 23.9% 61.2% $55,954
East Franklin 4,619 45.2% 60.5% $115,458
Elmwood Park 4,446 22% 36.8% $101,740
North Arlington 3,978 25.5% 36.6% $94,201
Hawthorne 3,900 20.5% 30.7% $110,237
Little Ferry 3,402 32.6% 45.8% $85,750
Asbury Park 3,292 22.6% 58.5% $75,544
Roselle Park 3,277 24.7% 36.1% $109,679
Red Bank 3,017 24.6% 47.3% $97,477
Woodland Park 2,992 23.7% 29.7% $98,845
Ridgefield 2,709 24.8% 33.6% $118,059
Manville 2,486 23.8% 51% $93,333
White Horse 2,161 21% 52.4% $105,758

Source: U.S. Census Bureau, ACS 2020-2024. Includes cities and census-designated places (CDPs). Download every place as a CSV. Reviewed on November 7, 2026.

Publicidad.Express

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Ads and management
The ad budget you approve, plus 15% for management
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You can pay in U.S. dollars or Mexican pesos, whichever you prefer.

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Questions about New Jersey

How many people speak Spanish in New Jersey?

1,514,828 people age 5 and older, with a margin of error of ±8,691. That's 17.2% of that population, according to the 2020-2024 American Community Survey.

Which New Jersey cities have the most Spanish speakers?

Among places above 20%, the top ones are Newark (93,962), Paterson (84,759), Elizabeth (78,643).

Where should I start if I want to sell in Spanish in New Jersey?

Serving people in Spanish from the first call is a real advantage. Distances are short too, so advertising city by city works very well.

See the full U.S. study

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