Here, Spanish is part of the main market
More than half of Elizabeth speaks Spanish at home. Your website, Google Business Profile, ads and whoever answers the phone should work fully in Spanish as well as in English.
U.S. Spanish speakers study
Spanish speakers in Elizabeth, New Jersey
78,643 people speak Spanish at home in Elizabeth. That's 61.9% of residents age 5 and older, according to the U.S. Census Bureau.
Here's what that number means for your business, and where it makes sense to start.
Elizabeth by the numbers
- people speak Spanish at home
- 78,643
- of residents age 5+ (U.S.: 13.6%)
- 61.9%
- of them say they speak English less than "very well"
- 62.2%
- median household income per year
- $66,555
| Measure | Elizabeth | New Jersey | U.S. |
|---|---|---|---|
| Total population | 137,302 | 9,343,809 | 334,922,499 |
| Speak Spanish at home | 78,643 | 1,514,828 | 42,869,908 |
| Share (age 5+) | 61.9% | 17.2% | 13.6% |
| Margin of error, speakers | ±2,087 | ±8,691 | ±143,809 |
| English less than "very well" | 48,945 | 698,739 | 17,218,782 |
| As a share of Spanish speakers | 62.2% | 46.1% | 40.2% |
| Median household income | $66,555 | $103,556 | $80,734 |
Source: U.S. Census Bureau, ACS 2020-2024, tables C16001, B01003 and B19013. Speaking Spanish at home isn't the same as being Hispanic. Elizabeth ranks number 44 by speakers among the 118 cities of 100,000 or more that clear 20%.
What the Elizabeth market is like
In Elizabeth, 62% of Spanish speakers say they speak English less than "very well", one of the highest shares among the large cities in this study. Part of Newark Liberty Airport and Port Newark-Elizabeth sit inside the city, and The Mills at Jersey Gardens draws shoppers from New York with its reduced sales tax. The Colombian presence is so visible that some call the city "Elizalombia".
Morris Avenue, with its Colombian bakeries and restaurants, and Elizabeth Avenue, which Cuban merchants helped revive, are the two places to start. Today both have owners and customers from many countries.
Serve people in Spanish from start to finish
62.2% of Spanish speakers here say they speak English less than "very well". If the phone call, the quote or the contract only comes in English, that's where you can lose the sale.
Three ideas for Elizabeth businesses
Morris Avenue bakeries and restaurants
The street is no longer only Colombian. Keep your identity, but explain your dishes with a photo and a price for people from other countries who don't know them yet.
Training and services for drivers
With the port and airport so close, many customers reach out between trips. Give them a WhatsApp line answered in Spanish and a form that asks for just two or three details.
Shops near Jersey Gardens
Many people are already coming to this shopping area. Advertise by location and in Spanish on weekends, and make clear what they can find with you that isn't at the mall.
If you'd like the step-by-step, read our Spanish marketing guide. It helps you decide what to publish first and how to measure it.
Publicidad.Express
Excellent service, with a real person behind it
We're based in Querétaro, Mexico, and we don't have an office in Elizabeth. We work with you by video call, WhatsApp and email, which lets us charge less than an agency with a U.S. office usually would.
Elizabeth is one hour ahead of Querétaro in winter and two hours ahead in summer.
- Manuel Montiel works with you directly, in English or Spanish, starting with the first video call.
- Before we start, you get in writing what we'll do, what you'll receive and what it costs.
- Ad spend and our management fee are shown separately, so you know where every dollar goes.
- We explain results in plain language, including when something isn't working and needs to change.
Message us on WhatsApp or email [email protected].
Published prices
- Agency plan
- From $97 USD per month
- Ads and management
- The ad budget you approve, plus 15% for management
- Website creation
- From $138 USD or $2,500 MXN
- Website hosting and renewal
- $54 USD or $990 MXN per year
You can pay in U.S. dollars or Mexican pesos, whichever you prefer.
Questions about Elizabeth
How many people speak Spanish in Elizabeth?
78,643 people age 5 and older speak Spanish at home in Elizabeth, with a margin of error of ±2,087. That's 61.9% of that population. The number comes from the Census Bureau's 2020-2024 American Community Survey.
Do I need a Spanish website to sell in Elizabeth?
More than half of Elizabeth speaks Spanish at home. Your website, Google Business Profile, ads and whoever answers the phone should work fully in Spanish as well as in English.
The best way to decide is to review your own calls and inquiries: if people in Elizabeth already ask you questions in Spanish, that's your starting point.
Do you have an office in Elizabeth?
No. We're based in Querétaro, Mexico, and we work with Elizabeth businesses by video call, WhatsApp and email. Elizabeth is one hour ahead of Querétaro in winter and two hours ahead in summer.
How much does it cost to work with you?
The agency plan starts at $97 USD per month. Ad spend is separate, plus 15% for management. A website starts at $2,500 MXN, plus $990 MXN per year for hosting and renewal. Before we start, you get the scope and cost in writing.
Keep exploring
Reviewed on November 7, 2026.
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