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Publicidad.Express

U.S. Spanish speakers study

Spanish speakers in New Mexico

491,462 people speak Spanish at home in New Mexico, 24.5% of residents age 5 and older. By number of speakers, it ranks number 17 in the country.

16 places with 10,000 or more residents clear 20%, and Las Cruces has the most speakers.

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New Mexico by the numbers

people speak Spanish at home
491,462
of residents age 5+ (U.S.: 13.6%)
24.5%
of them say they speak English less than "very well"
29.4%
places of any size clear 20%, home to 56% of the state's speakers
227

What to know

New Mexico's Spanish goes back a very long way, with families speaking it since well before today's border existed. That is why so many people are bilingual. Albuquerque falls just short of the threshold at 19.9%, while Santa Fe, Las Cruces, Sunland Park and Española clear it.

Where to start

Spanish connects here through history and identity. Mind your tone, and don't assume your customer needs a translation.

Read the Spanish marketing guide

Cities with detailed numbers and ideas

Places in New Mexico above 20%

Includes places with 10,000 or more residents, ranked by number of speakers. The rest are in the downloadable file.

Place Speak Spanish % English less than "very well" Median income
Las Cruces 31,374 29.1% 21.4% $55,422
Santa Fe 24,155 28.1% 31.3% $73,482
South Valley 16,548 46.6% 33.2% $58,224
Hobbs 14,832 39.7% 40.2% $64,021
Roswell 14,633 32.6% 27.1% $51,583
Sunland Park 12,541 79% 53.6% $62,814
Chaparral 12,515 72% 46.1% $46,017
Clovis 9,284 26.5% 22.7% $54,820
Carlsbad 8,667 29.5% 33.9% $72,306
Deming 7,909 57.2% 33.5% $34,165
Española 5,505 55.4% 19.2% $47,667
Lovington 5,013 47.9% 40.4% $68,821
Las Vegas 4,697 38.3% 11.2% $45,125
Artesia 3,330 28.7% 18.6% $74,915
Portales 2,414 21.7% 19.3% $50,555
North Valley 2,134 21% 20.5% $61,498

Source: U.S. Census Bureau, ACS 2020-2024. Includes cities and census-designated places (CDPs). Download every place as a CSV. Reviewed on November 7, 2026.

Publicidad.Express

Excellent service, with a real person behind it

We're based in Querétaro, Mexico, and we don't have offices in the United States. We work with you by video call, WhatsApp and email, which lets us charge less than an agency with a U.S. office usually would.

  • Manuel Montiel works with you directly, in English or Spanish, starting with the first video call.
  • Before we start, you get in writing what we'll do, what you'll receive and what it costs.
  • Ad spend and our management fee are shown separately, so you know where every dollar goes.
  • We explain results in plain language, including when something isn't working and needs to change.

Message us on WhatsApp or email [email protected].

Published prices

Agency plan
From $97 USD per month
Ads and management
The ad budget you approve, plus 15% for management
Website creation
From $138 USD or $2,500 MXN
Website hosting and renewal
$54 USD or $990 MXN per year

You can pay in U.S. dollars or Mexican pesos, whichever you prefer.

What the plan includes How we build websites

Questions about New Mexico

How many people speak Spanish in New Mexico?

491,462 people age 5 and older, with a margin of error of ±6,771. That's 24.5% of that population, according to the 2020-2024 American Community Survey.

Which New Mexico cities have the most Spanish speakers?

Among places above 20%, the top ones are Las Cruces (31,374), Santa Fe (24,155), South Valley (16,548).

Where should I start if I want to sell in Spanish in New Mexico?

Spanish connects here through history and identity. Mind your tone, and don't assume your customer needs a translation.

See the full U.S. study

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