Here, Spanish is part of the main market
More than half of Miami speaks Spanish at home. Your website, Google Business Profile, ads and whoever answers the phone should work fully in Spanish as well as in English.
U.S. Spanish speakers study
Spanish speakers in Miami, Florida
299,367 people speak Spanish at home in Miami. That's 68.8% of residents age 5 and older, according to the U.S. Census Bureau.
Here's what that number means for your business, and where it makes sense to start.
Miami by the numbers
- people speak Spanish at home
- 299,367
- of residents age 5+ (U.S.: 13.6%)
- 68.8%
- of them say they speak English less than "very well"
- 53.6%
- median household income per year
- $62,462
| Measure | Miami | Florida | U.S. |
|---|---|---|---|
| Total population | 459,745 | 22,416,077 | 334,922,499 |
| Speak Spanish at home | 299,367 | 4,801,213 | 42,869,908 |
| Share (age 5+) | 68.8% | 22.6% | 13.6% |
| Margin of error, speakers | ±4,509 | ±17,102 | ±143,809 |
| English less than "very well" | 160,553 | 2,076,728 | 17,218,782 |
| As a share of Spanish speakers | 53.6% | 43.3% | 40.2% |
| Median household income | $62,462 | $74,568 | $80,734 |
Source: U.S. Census Bureau, ACS 2020-2024, tables C16001, B01003 and B19013. Speaking Spanish at home isn't the same as being Hispanic. Miami ranks number 9 by speakers among the 118 cities of 100,000 or more that clear 20%.
What the Miami market is like
In Miami, Spanish is a language of business, not just of home. It is the gateway to Latin America for many companies, and Cuban, Venezuelan, Colombian and Nicaraguan communities live side by side, among others. A word that sounds normal to one group can sound odd to another, so well-written neutral Spanish pays off here.
Little Havana with Calle Ocho, Allapattah and Flagami are very active commercially. For corporate services, look at Brickell and Doral.
Serve people in Spanish from start to finish
53.6% of Spanish speakers here say they speak English less than "very well". If the phone call, the quote or the contract only comes in English, that's where you can lose the sale.
Three ideas for Miami businesses
B2B companies
A professional Spanish version matters as much as the English one. Many major decisions are made in Spanish, even in corporate offices.
Real estate
Separate your message for local residents and for buyers in Latin America. Someone investing from afar needs to know about taxes, property management and closing without traveling.
Clinics and healthcare
Show accepted plans and Spanish-language care right away. It is one of the most common questions for many local families.
If you'd like the step-by-step, read our Spanish marketing guide. It helps you decide what to publish first and how to measure it.
Publicidad.Express
Excellent service, with a real person behind it
We're based in Querétaro, Mexico, and we don't have an office in Miami. We work with you by video call, WhatsApp and email, which lets us charge less than an agency with a U.S. office usually would.
Miami is one hour ahead of Querétaro in winter and two hours ahead in summer.
- Manuel Montiel works with you directly, in English or Spanish, starting with the first video call.
- Before we start, you get in writing what we'll do, what you'll receive and what it costs.
- Ad spend and our management fee are shown separately, so you know where every dollar goes.
- We explain results in plain language, including when something isn't working and needs to change.
Message us on WhatsApp or email [email protected].
Published prices
- Agency plan
- From $97 USD per month
- Ads and management
- The ad budget you approve, plus 15% for management
- Website creation
- From $138 USD or $2,500 MXN
- Website hosting and renewal
- $54 USD or $990 MXN per year
You can pay in U.S. dollars or Mexican pesos, whichever you prefer.
Questions about Miami
How many people speak Spanish in Miami?
299,367 people age 5 and older speak Spanish at home in Miami, with a margin of error of ±4,509. That's 68.8% of that population. The number comes from the Census Bureau's 2020-2024 American Community Survey.
Do I need a Spanish website to sell in Miami?
More than half of Miami speaks Spanish at home. Your website, Google Business Profile, ads and whoever answers the phone should work fully in Spanish as well as in English.
The best way to decide is to review your own calls and inquiries: if people in Miami already ask you questions in Spanish, that's your starting point.
Do you have an office in Miami?
No. We're based in Querétaro, Mexico, and we work with Miami businesses by video call, WhatsApp and email. Miami is one hour ahead of Querétaro in winter and two hours ahead in summer.
How much does it cost to work with you?
The agency plan starts at $97 USD per month. Ad spend is separate, plus 15% for management. A website starts at $2,500 MXN, plus $990 MXN per year for hosting and renewal. Before we start, you get the scope and cost in writing.
Keep exploring
Reviewed on November 7, 2026.
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