U.S. Spanish speakers study
449,725 people speak Spanish at home in Phoenix. That's 29.1% of residents age 5 and older, according to the U.S. Census Bureau.
Here's what that number means for your business, and where it makes sense to start.
| Measure | Phoenix | Arizona | U.S. |
|---|---|---|---|
| Total population | 1,642,323 | 7,378,838 | 334,922,499 |
| Speak Spanish at home | 449,725 | 1,344,168 | 42,869,908 |
| Share (age 5+) | 29.1% | 19.3% | 13.6% |
| Margin of error, speakers | ±7,774 | ±10,025 | ±143,809 |
| English less than "very well" | 160,370 | 436,583 | 17,218,782 |
| As a share of Spanish speakers | 35.7% | 32.5% | 40.2% |
| Median household income | $81,332 | $79,964 | $80,734 |
Source: U.S. Census Bureau, ACS 2020-2024, tables C16001, B01003 and B19013. Speaking Spanish at home isn't the same as being Hispanic. Phoenix ranks number 6 by speakers among the 118 cities of 100,000 or more that clear 20%.
Phoenix is the big desert city: plenty of heat, plenty of construction and a very spread-out metro. Heat drives much of what people search for, and summer changes what many service businesses offer.
Maryvale and South Phoenix are the clearest places to start for Spanish. If you serve the whole area, include Glendale and Avondale.
In Phoenix, Spanish speakers are an important group but not the whole market. Start with the services and neighborhoods where people already call you in Spanish, track the inquiries and expand when you see a response.
35.7% of Spanish speakers here say they speak English less than "very well". Prioritize what builds trust: prices, guarantees, payment options and who to contact.
Prepare your campaign before the heat arrives. When an AC breaks down in July, people call the first business that answers, and answering in Spanish gives you an edge.
A Spanish jobs page with clear pay and requirements helps you hire in a market where workers are hard to find.
Explain your hours and payment options in Spanish. Consider early hours, since many people work outdoors from first light.
If you'd like the step-by-step, read our Spanish marketing guide. It helps you decide what to publish first and how to measure it.
Publicidad.Express
We're based in Querétaro, Mexico, and we don't have an office in Phoenix. We work with you by video call, WhatsApp and email, which lets us charge less than an agency with a U.S. office usually would.
Arizona doesn't change its clocks, so Phoenix stays one hour behind Querétaro all year.
Message us on WhatsApp or email [email protected].
You can pay in U.S. dollars or Mexican pesos, whichever you prefer.
449,725 people age 5 and older speak Spanish at home in Phoenix, with a margin of error of ±7,774. That's 29.1% of that population. The number comes from the Census Bureau's 2020-2024 American Community Survey.
In Phoenix, Spanish speakers are an important group but not the whole market. Start with the services and neighborhoods where people already call you in Spanish, track the inquiries and expand when you see a response.
The best way to decide is to review your own calls and inquiries: if people in Phoenix already ask you questions in Spanish, that's your starting point.
No. We're based in Querétaro, Mexico, and we work with Phoenix businesses by video call, WhatsApp and email. Arizona doesn't change its clocks, so Phoenix stays one hour behind Querétaro all year.
The agency plan starts at $97 USD per month. Ad spend is separate, plus 15% for management. A website starts at $2,500 MXN, plus $990 MXN per year for hosting and renewal. Before we start, you get the scope and cost in writing.
Reviewed on November 7, 2026.
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