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U.S. Spanish speakers study

Spanish speakers in Arizona

1,344,168 people speak Spanish at home in Arizona, 19.3% of residents age 5 and older. By number of speakers, it ranks number 7 in the country.

21 places with 10,000 or more residents clear 20%, and Phoenix has the most speakers.

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Arizona by the numbers

people speak Spanish at home
1,344,168
of residents age 5+ (U.S.: 13.6%)
19.3%
of them say they speak English less than "very well"
32.5%
places of any size clear 20%, home to 70% of the state's speakers
83

What to know

Arizona falls just short of 20% statewide, but Phoenix, Tucson and Yuma clear it, and the border is another story: San Luis and Nogales top 89%. Arizona also skips daylight saving time, a useful detail if you coordinate with other states or Mexico.

Where to start

Along the border, start in Spanish. In Phoenix, choose your areas, since the city is very spread out.

Read the Spanish marketing guide

Cities with detailed numbers and ideas

Places in Arizona above 20%

Includes places with 10,000 or more residents, ranked by number of speakers. The rest are in the downloadable file.

Place Speak Spanish % English less than "very well" Median income
Phoenix 449,725 29.1% 35.7% $81,332
Tucson 130,226 25.1% 29.2% $57,073
Glendale 65,795 27.8% 34.5% $73,530
Yuma 41,294 44.5% 32.8% $65,482
San Luis 31,322 89.6% 45.9% $59,400
Avondale 31,301 36.3% 31.3% $86,123
Buckeye 22,733 23.5% 21.6% $99,486
Nogales 16,811 90% 54% $43,214
Rio Rico 16,505 80.9% 37.4% $61,348
Drexel Heights 12,604 48.2% 20.1% $73,508
Somerton 12,306 90.5% 34% $74,015
Casa Grande 11,832 20.7% 30.4% $69,983
El Mirage 10,100 30.3% 29.9% $78,050
Douglas 9,834 66.2% 38.7% $42,019
Sahuarita 7,880 23.6% 18.3% $104,680
Fortuna Foothills 5,912 21.6% 34.6% $60,474
Eloy 5,336 31.6% 34.3% $55,736
Valencia West 4,962 35.6% 16.9% $99,884
Flowing Wells 4,402 28.7% 39.1% $39,774
Coolidge 3,991 25.2% 25.7% $67,023
Tucson Estates 2,691 22.8% 29.4% $66,582

Source: U.S. Census Bureau, ACS 2020-2024. Includes cities and census-designated places (CDPs). Download every place as a CSV. Reviewed on November 7, 2026.

Publicidad.Express

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We're based in Querétaro, Mexico, and we don't have offices in the United States. We work with you by video call, WhatsApp and email, which lets us charge less than an agency with a U.S. office usually would.

  • Manuel Montiel works with you directly, in English or Spanish, starting with the first video call.
  • Before we start, you get in writing what we'll do, what you'll receive and what it costs.
  • Ad spend and our management fee are shown separately, so you know where every dollar goes.
  • We explain results in plain language, including when something isn't working and needs to change.

Message us on WhatsApp or email [email protected].

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From $97 USD per month
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The ad budget you approve, plus 15% for management
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From $138 USD or $2,500 MXN
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$54 USD or $990 MXN per year

You can pay in U.S. dollars or Mexican pesos, whichever you prefer.

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Questions about Arizona

How many people speak Spanish in Arizona?

1,344,168 people age 5 and older, with a margin of error of ±10,025. That's 19.3% of that population, according to the 2020-2024 American Community Survey.

Which Arizona cities have the most Spanish speakers?

Among places above 20%, the top ones are Phoenix (449,725), Tucson (130,226), Glendale (65,795).

Where should I start if I want to sell in Spanish in Arizona?

Along the border, start in Spanish. In Phoenix, choose your areas, since the city is very spread out.

See the full U.S. study

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