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Publicidad.Express

U.S. Spanish speakers study

Spanish speakers in Pennsylvania

686,810 people speak Spanish at home in Pennsylvania, 5.6% of residents age 5 and older. By number of speakers, it ranks number 10 in the country.

10 places with 10,000 or more residents clear 20%, and Reading has the most speakers.

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Pennsylvania by the numbers

people speak Spanish at home
686,810
of residents age 5+ (U.S.: 13.6%)
5.6%
of them say they speak English less than "very well"
42.1%
places of any size clear 20%, home to 28% of the state's speakers
46

What to know

Statewide, Spanish carries little weight in Pennsylvania, but it is concentrated in specific cities. Reading, Hazleton and Allentown have very large communities, many with Dominican and Puerto Rican roots, and they are markets that many big agencies overlook.

Where to start

If you're in one of these cities, you likely face less competition in Spanish than you think. It's worth testing soon.

Read the Spanish marketing guide

Cities with detailed numbers and ideas

Places in Pennsylvania above 20%

Includes places with 10,000 or more residents, ranked by number of speakers. The rest are in the downloadable file.

Place Speak Spanish % English less than "very well" Median income
Reading 50,189 57.1% 49% $44,091
Allentown 49,947 42.6% 60% $55,494
Hazleton 15,384 55.1% 61.4% $46,177
Lancaster 14,350 26.5% 47.1% $63,690
York 10,736 25.6% 49.1% $48,420
Wilkes-Barre 10,062 24% 49.3% $48,515
Norristown 7,929 23.8% 56.4% $66,701
Lebanon 7,167 29.1% 44.7% $48,456
Fullerton 3,388 21.4% 49.4% $69,317
Coatesville 3,277 26.1% 49.4% $59,256

Source: U.S. Census Bureau, ACS 2020-2024. Includes cities and census-designated places (CDPs). Download every place as a CSV. Reviewed on November 7, 2026.

Publicidad.Express

Excellent service, with a real person behind it

We're based in Querétaro, Mexico, and we don't have offices in the United States. We work with you by video call, WhatsApp and email, which lets us charge less than an agency with a U.S. office usually would.

  • Manuel Montiel works with you directly, in English or Spanish, starting with the first video call.
  • Before we start, you get in writing what we'll do, what you'll receive and what it costs.
  • Ad spend and our management fee are shown separately, so you know where every dollar goes.
  • We explain results in plain language, including when something isn't working and needs to change.

Message us on WhatsApp or email [email protected].

Published prices

Agency plan
From $97 USD per month
Ads and management
The ad budget you approve, plus 15% for management
Website creation
From $138 USD or $2,500 MXN
Website hosting and renewal
$54 USD or $990 MXN per year

You can pay in U.S. dollars or Mexican pesos, whichever you prefer.

What the plan includes How we build websites

Questions about Pennsylvania

How many people speak Spanish in Pennsylvania?

686,810 people age 5 and older, with a margin of error of ±7,138. That's 5.6% of that population, according to the 2020-2024 American Community Survey.

Which Pennsylvania cities have the most Spanish speakers?

Among places above 20%, the top ones are Reading (50,189), Allentown (49,947), Hazleton (15,384).

Where should I start if I want to sell in Spanish in Pennsylvania?

If you're in one of these cities, you likely face less competition in Spanish than you think. It's worth testing soon.

See the full U.S. study

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