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U.S. Spanish speakers study

Spanish speakers in Massachusetts

646,141 people speak Spanish at home in Massachusetts, 9.7% of residents age 5 and older. By number of speakers, it ranks number 13 in the country.

10 places with 10,000 or more residents clear 20%, and Lawrence has the most speakers.

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Massachusetts by the numbers

people speak Spanish at home
646,141
of residents age 5+ (U.S.: 13.6%)
9.7%
of them say they speak English less than "very well"
43.8%
places of any size clear 20%, home to 37% of the state's speakers
11

What to know

Massachusetts has few cities above 20%, but they stand out. Lawrence, Chelsea, Holyoke, Springfield and Lynn have very large Dominican and Puerto Rican communities, while Spanish carries much less weight in the rest of the state.

Where to start

Advertise city by city rather than across the state. That way your budget reaches the places your customers actually are.

Read the Spanish marketing guide

Places in Massachusetts above 20%

Includes places with 10,000 or more residents, ranked by number of speakers. The rest are in the downloadable file.

Place Speak Spanish % English less than "very well" Median income
Lawrence 60,682 73.6% 54.4% $60,433
Springfield 47,587 32.9% 43.8% $52,656
Lynn 37,095 39.2% 52.2% $75,043
Chelsea 22,226 60.4% 63.6% $72,179
Revere 19,942 34.9% 63.6% $86,969
Holyoke 13,479 38.1% 47.2% $53,605
Methuen 13,403 26.4% 37.7% $113,310
Everett 12,385 26.4% 48.2% $85,218
Fitchburg 9,205 23.5% 37.3% $73,040
Southbridge Town 4,914 28.8% 38.8% $66,287

Source: U.S. Census Bureau, ACS 2020-2024. Includes cities and census-designated places (CDPs). Download every place as a CSV. Reviewed on November 7, 2026.

Publicidad.Express

Excellent service, with a real person behind it

We're based in Querétaro, Mexico, and we don't have offices in the United States. We work with you by video call, WhatsApp and email, which lets us charge less than an agency with a U.S. office usually would.

  • Manuel Montiel works with you directly, in English or Spanish, starting with the first video call.
  • Before we start, you get in writing what we'll do, what you'll receive and what it costs.
  • Ad spend and our management fee are shown separately, so you know where every dollar goes.
  • We explain results in plain language, including when something isn't working and needs to change.

Message us on WhatsApp or email [email protected].

Published prices

Agency plan
From $97 USD per month
Ads and management
The ad budget you approve, plus 15% for management
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From $138 USD or $2,500 MXN
Website hosting and renewal
$54 USD or $990 MXN per year

You can pay in U.S. dollars or Mexican pesos, whichever you prefer.

What the plan includes How we build websites

Questions about Massachusetts

How many people speak Spanish in Massachusetts?

646,141 people age 5 and older, with a margin of error of ±5,977. That's 9.7% of that population, according to the 2020-2024 American Community Survey.

Which Massachusetts cities have the most Spanish speakers?

Among places above 20%, the top ones are Lawrence (60,682), Springfield (47,587), Lynn (37,095).

Where should I start if I want to sell in Spanish in Massachusetts?

Advertise city by city rather than across the state. That way your budget reaches the places your customers actually are.

See the full U.S. study

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